You’ll often hear SEO experts talking about the Google dance and how it throws a wrench into their best-laid plans (in other words, search results).
Google uses secret algorithms to decide which sites get found in searches. As SEO experts, we work to crack that code as much as possible, figure out which methods help you get high in the search results, and implement them. But whenever Google changes its algorithms, and this occurs about ten times a year or so, everything goes haywire for a few days. You’re site that’s ranked consistently at first place for a certain keyword suddenly disappears without a trace. A site you have that’s been struggling shoots up to the first results page. This is the Google dance at work.
It’s kind of like a virtual earthquake. Everything goes crazy for a few days and then settles down, read more …. Read More→
It takes time to build a list. Once you’re landing page is up, you’ll see sign-ups come trickling in. But every marketer would love for that trickle to be more like a flood. So, how do you get traffic to a landing page quickly?
Ads that Drive Traffic
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Offering SEO services to offline businesses is a great business opportunity.
Mobile SEO is Vital Nowdays!
If you know how to drive traffic to a site and get ranked in the search engines, there are lots of offline businesses that could use your expertise. Offering mobile SEO services in addition is a great upsell or unique twist to put on your service.
Getting Mobile SEO Clients
It’s incredibly easy to get local SEO clients. Start by searching for types of businesses in your local area. Use search keywords ‘(area) and (type of business).’ What you’ll find at the top is the business in your area that’s got the best SEO going. Make a list of these businesses and then do a similar search on your smartphone.
You’ll end up narrowing your list down to just those businesses that have a good online presence but not a good mobile presence. These are the businesses you’ll approach. The advantage here is that they understand the value of the SEO services you offer. They probably just don’t realize yet that local search is so big on mobile devices.
Selling Your Services
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Hi there hands up those of you who’ve been hit by the latest Google Update? Okay now be honest most of us have been in some shape or form if only for a small period of time.
Keep The Faith With Google
Frustrating as it is there are Key Pointers that you really should be doing to reduce the impact of these updates so read on and discover what to do… Read More→
A squeeze page (or landing page) is a static page. It serves one purpose – to sell a product. The page is simple and clean, and the layout leads the visitor straight to the bottom, where they’re urged to take action and buy.
What most people don’t realize is that there are some serious benefits to adding a blog to your squeeze page. The main benefit is that it gives your site fresh content.
Lately, Google has been changing its algorithm in order to favour sites that offer lots of fresh content over static pages like squeeze pages. In fact, it’s no exaggeration to say that the Big G hates squeeze pages. Read More→
Getting Slapped by Google Isn't Nice!
At the end of April 2012, Google updated its algorithm. It was an algorithm change they’d been warning about, designed to crack down on ‘over-optimized’ websites. If you’re an Internet marketer or SEO expert, you’re probably thinking, ‘Gulp!’
The point of the change was to get rid of sites that don’t benefit the user. But lots of Internet marketers were finding their good, high-quality content sites hit hard as well.
So what gives? Let’s look at each of the things they targeted in detail and see what takeaways we can get out of it, read on… Read More→