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Archive for SEO

You’ll often hear SEO experts talking about the Google dance and how it throws a wrench into their best-laid plans (in other words, search results).

Google uses secret algorithms to decide which sites get found in searches. As SEO experts, we work to crack that code as much as possible, figure out which methods help you get high in the search results, and implement them. But whenever Google changes its algorithms, and this occurs about ten times a year or so, everything goes haywire for a few days. You’re site that’s ranked consistently at first place for a certain keyword suddenly disappears without a trace. A site you have that’s been struggling shoots up to the first results page. This is the Google dance at work.

It’s kind of like a virtual earthquake. Everything goes crazy for a few days and then settles down, read  more …. Read More→

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It takes time to build a list. Once you’re landing page is up, you’ll see sign-ups come trickling in. But every marketer would love for that trickle to be more like a flood. So, how do you get traffic to a landing page quickly?

Ads that Drive Traffic

Read on…… Read More→

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Offering SEO services to offline businesses is a great business opportunity.

Mobile SEO is Vital Nowdays!

If you know how to drive traffic to a site and get ranked in the search engines, there are lots of offline businesses that could use your expertise. Offering mobile SEO services in addition is a great upsell or unique twist to put on your service.

Getting Mobile SEO Clients

It’s incredibly easy to get local SEO clients. Start by searching for types of businesses in your local area. Use search keywords ‘(area) and (type of business).’ What you’ll find at the top is the business in your area that’s got the best SEO going. Make a list of these businesses and then do a similar search on your smartphone.

You’ll end up narrowing your list down to just those businesses that have a good online presence but not a good mobile presence. These are the businesses you’ll approach. The advantage here is that they understand the value of the SEO services you offer. They probably just don’t realize yet that local search is so big on mobile devices.

Selling Your Services

Read on…. Read More→

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Photo Sharing is big now!

At the time of writing, photo sharing apps are the hottest thing that’s happened since email. The fastest growing site is Instagram (owned by Facebook), which just a few short months ago people were scoffing at. But as it turns out, everybody in every market loves taking pictures, editing them to perfection, and sharing them with friends.

If you want to create an excellent app that really engages your audience, you should consider getting into the photo sharing game. We’ve already got Instagram and some other big-name apps, but there’s still room for an original idea or an untapped market.

Pick a Specific Theme

Instagram and the like have all kinds of pictures (8 billion snapshots on Instagram to be exact). You subscribe to your friends’ feeds and see everything they’ve snapped. But the new trend is to create apps like Food spotting, which is tailored to a specific type of pic – pics of food. Read More→

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Aug
15

How to Land Offline SEO Clients

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No matter what you do online – whether you’re a web designer, SEO expert, web content writer, etc. – there’s somebody offline who can use your services. Actually, offline clients are the best. They have business experience and they understand well the value you bring to them; in other words, they pay well. The only tricky thing is finding them.

How To Capture Those Offline Clients

Pick up the Phone

Everybody hates cold calling and some people have serious telephone-phobia, but cold calling works. It’s as simple as that. Find businesses in your local area that can benefit from your services and give them a call.

Create a script that emphasizes the benefits hiring you would bring. Don’t think of it as sales calling. Think of it this way – you’re a trusted friend and you’re calling them to offer your help. Talk to them just like that and they won’t even feel like it’s a sales pitch.

Offline Events

Even better than cold calling is participating in offline events. I’ve found offline seminars to be an excellent place for networking and finding clients. Any local community events will work as well.

Be sure to bring samples of your work and business cards. The connections you meet at these events are much stronger than those you create by emailing or calling people. Read More→

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If you’re email messages aren’t getting you conversions, don’t despair. You’d be surprised at how so many little factors affect open and conversion rates. Here are 9 easy tweaks that may make a world of difference, read on..

Get Tweaking Your Email Messages!

1. Personalize!

You should be taking advantage of the personalization option your auto responder offers. It seems ridiculous, but it’s really true that using the recipient’s name has a psychological effect, even though they know that it’s a broadcast message going to hundreds or thousands of people.

2. Text Only

If you’re sending messages in HTML, this might be causing problems. Formatting sometimes turns out funny or it may get sent to their spam folder. Try instead writing your message in only text.

3. Wrap Lines

Click where it says ‘wrap lines’ or do it manually so that you’ve got short lines. If the lines of text are too long, they’ll have to scroll and that’s a huge pain. It also helps to keep your paragraphs short and easily digestible.

Read More→

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Hi there now it seems every day that goes bye there’s something else in the internet marketing field you should be using, marketing through etc and you’d certainly be forgiven for thinking “what next – I haven’t got the hours in the day”.

Yes Another Social Media Platform

To a degree you’d also be right because it’s very difficult weighing up where to productively spend your available time. But today all Sam & I want to do is flag yes yet another marketing opportunity that is still fairly new but growing rapidly – and if nothing else you should be aware of it, so here goes.. Read More→

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Hi there hands up those of you who’ve been hit by the latest Google Update? Okay now be honest most of us have been in some shape or form if only for a small period of time.

Keep The Faith With Google

Frustrating as it is there are Key Pointers that you really should be doing to reduce the impact of these updates so read on and discover what to do… Read More→

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Jun
03

Why Your Squeeze Page Needs a Blog

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A squeeze page (or landing page) is a static page. It serves one purpose – to sell a product. The page is simple and clean, and the layout leads the visitor straight to the bottom, where they’re urged to take action and buy.

What most people don’t realize is that there are some serious benefits to adding a blog to your squeeze page. The main benefit is that it gives your site fresh content.

Lately, Google has been changing its algorithm in order to favour sites that offer lots of fresh content over static pages like squeeze pages. In fact, it’s no exaggeration to say that the Big G hates squeeze pages. Read More→

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Getting Slapped by Google Isn't Nice!

At the end of April 2012, Google updated its algorithm. It was an algorithm change they’d been warning about, designed to crack down on ‘over-optimized’ websites. If you’re an Internet marketer or SEO expert, you’re probably thinking, ‘Gulp!’

The point of the change was to get rid of sites that don’t benefit the user. But lots of Internet marketers were finding their good, high-quality content sites hit hard as well.

So what gives? Let’s look at each of the things they targeted in detail and see what takeaways we can get out of it, read on… Read More→

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