Archive for General Business Advice
When you first start your online business, you can do it all yourself. But as your business grows, so do all the little things you have to do. Automation helps small entrepreneurs set some of these tasks on autopilot, which frees you up to focus on more important things and allows your business to scale.
You can’t automate everything. That would be wonderful! But there are some aspects of your business that need the human touch.
Automation helps you by taking care of mundane tasks. You still have to do the thinking, strategizing and relationship building. Here is a sampling of some of the things you can automate.
Automated Back linking
For your website’s search engine optimization, you need plenty of links coming in. Going out and getting these links is a time consuming task that’s not always the most exciting. Luckily, there are automation tools that help you find back linking opportunities. These are services and software programs that use keywords chosen by you to bring you lists of sites to link to.
This helps to make it faster and easier, but you still need to choose the sites yourself. If you put it on total autopilot, you may link to sites Google doesn’t like such as link farms and this will get you penalized. Review each site and decide if it’s right for you. Read More→
Once you’ve finished writing your book to publish on Amazon’s Kindle, you’re over the hard part. The next step is to tell the world about it and drive traffic to it that will turn into sales.
There are many different ways to promote a Kindle book and I thought I’d discuss some of the easiest and most effective methods here.
Offer Kindle Select
There’s an option called Kindle Select that allows you to offer your book free for five days out of every month. Why would you want to give it away for free? Because it gets you killer exposure. It’s available only for Amazon Prime members. The catch is that your book has to be offered exclusively on Amazon for 90 days.
Ahead of the free promotion, tell everybody on all of your marketing channels. Make sure they know that the book is offered for free only on those certain days. Ask them kindly to leave reviews.
Which is our second tip – it’s all about reviews. If you have a high quality book on a hot topic but no reviews, you still may not make sales even at a $0.99 price tag. The reason is that there’s simply so much free or cheap stuff out there. Reviews tell customers that this is a book worth not only the small price tag but also the time and trouble to read. Read More→
News jacking means taking news stories and sharing them with your readers while also injecting your own opinions. It’s not really a new technique. People have been sharing news stories for years both online and off. But what’s different about news jacking is that today’s technology allows you to discover what’s trending and share it in real-time, which makes it more effective than ever.
How do you know which stories are the best to share with your readers? One way is to subscribe to several newsletters that relate to your niche. Whenever you see a story that you think your readers would like, share it immediately.
You can also sign up for alerts. Choose relevant keywords and set up alerts so that whenever a new news story is posted that contains those keywords, you’ll know immediately.
Social media offers some good ways to search as well. There are software programs that help you find trending stories on Twitter, which you can then share with you audience.
Sharing News Stories
There are several ways to share news stories. You can put them on your blog or share them with social media. Social media is a good method because you can write a simple blurb about the story and include a link. Read More→
The up-sell is a classic sales technique that salespeople use to increase their earnings. It has been used successfully offline for as long as anybody can remember, and marketers have figured out some techniques that work online as well.
The Anatomy of the Upsell
Here’s how it works: You go to a nice restaurant and order the salmon. You ask the waiter for a bottle of wine to go with it. They ask what kind you’d like and you tell them you’re not sure. What goes with salmon? They suggest a premium wine and just like that, you’ve been upsold.
Or here’s a really common upsell – ‘Would you like fries with that?’
The idea is that you offer an enhancement, upgrade or add-on to a purchase. It’s important to clarify here – you’re not selling them another product, but an addition to the one they’ve already purchased. Offering a different product is called cross-selling.
Your head is probably already spinning with possibilities. For most online products, it’s not too hard to think of ways you can enhance the purchase. But let me give you a few examples: Read More→
It’s a drag when you’ve got the traffic but it’s not converting. But for a marketer, it’s a blessing in disguise because your visitors are telling you something is wrong with your site. A few easy tweaks and that traffic will be converting. Here are some common mistakes you might be making.
You’re Making It Difficult
If it’s too difficult for people to make a simple purchase from you, they’ll head somewhere else to buy. If they have to register before purchasing or go through a bunch of different pages, they’ll head to another site where they can simply click a ‘buy now’ button.
It’s the same if your purchase process confuses them. Look at how slick, easy and clear the Amazon sales process is – after your purchase; it gives you a printable receipt and sends a confirmation email. People have anxiety when they’re shopping online. Make your sales process as clear as possible to quell this anxiety.
Lack of Customer Service
Lots of ecommerce sites fail when it comes to customer service and this is a terrible shame because you need it even more when you’re online than off. In a brick and mortar store, customers have face-to-face contact with your sales staff. This is not so online.
When there’s a problem with an order, the customer shoots an email off into the vastness of the internet and that’s scary. What if nobody responds? If you’re there for them when they need you, you’ll make their day and they’ll come back to buy from you again (and tell their friends). Read More→
In any type of business, the sales funnel is what leads customers from the initial contact to the purchase. At each stage as they pass through the funnel they’re qualified. Those that aren’t qualified leave. At the end, you have only qualified buyers ready to purchase your product or service. Read More→
A press release is a communication aimed at telling the news media about something newsworthy. When you think of press releases, you probably imagine an organization or government agency holding a meeting with reporters and laying something really ground-breaking on them. But actually, even a small company can issue a press release and it doesn’t have to be world news. It can simply introduce a new service or product line, or generally tell people that you’re there. And the Internet allows anybody to get the word out easily. Read More→