Archive for List Building
When you first start your online business, you can do it all yourself. But as your business grows, so do all the little things you have to do. Automation helps small entrepreneurs set some of these tasks on autopilot, which frees you up to focus on more important things and allows your business to scale.
You can’t automate everything. That would be wonderful! But there are some aspects of your business that need the human touch.
Automation helps you by taking care of mundane tasks. You still have to do the thinking, strategizing and relationship building. Here is a sampling of some of the things you can automate.
Automated Back linking
For your website’s search engine optimization, you need plenty of links coming in. Going out and getting these links is a time consuming task that’s not always the most exciting. Luckily, there are automation tools that help you find back linking opportunities. These are services and software programs that use keywords chosen by you to bring you lists of sites to link to.
This helps to make it faster and easier, but you still need to choose the sites yourself. If you put it on total autopilot, you may link to sites Google doesn’t like such as link farms and this will get you penalized. Review each site and decide if it’s right for you. Read More→
Directory sites are those that post listings. These could be jobs, services offered, businesses, or any other types of listings people might be looking for. You create the directory, drive tons of traffic to it, and then businesses or individuals pay you to list them on your site.
For example, you might have a site that lists contractor services in a particular geographic area. It would then function like the Yellow Pages. People would go there when they needed a local plumber or roofing contractor.read on…. Read More→
Every business wants lots of sales so it makes sense to try to appeal to everyone. But unfortunately, that’s not what works. You can’t make everyone happy. More often than not, when you appeal to everyone, you appeal to no one. Your message gets bland and diluted.
On the other hand, when you get as specific as possible and really laser target your niche, you’re more likely to get sales. Let’s say you only get fifty visits to your site each day, but those visits are members of your tribe. They’re people to whom your message speaks directly. They’re also people you know well, so you know better how to make them offers they will like. If those fifty are people who are tuned into your message, they’re more likely to buy from you.
By the way, this doesn’t necessarily mean excluding anyone. When you zero in on a very specific niche, you’ll also get stragglers from outside it who related to your message. Read More→
We all know that videos are great for selling anything. They work well as entry points to lead prospects into your sales funnel (videos on YouTube, social media, etc.). They’re also great for making a series that teaches your audience how to do something.
There are several ways you can use a video series. First of all, a series of videos makes an excellent information product. It can also be a bonus add-on for an info product; for example, you have an eBook that teaches your customer how to do something and step-by-step videos that show them how it’s done. You can also use videos in your email marketing. Instead of sending your subscribers text messages, send them a video each time that gives them tips. The beauty of video is that it shows rather than tells.
Ideas for Your Video Series
It’s easy to come up with ideas for your video series. What I do first is look at my regular web content. I may have an article that gives the readers tips on how to do something. For the sake of an example, let’s take cleaning tips. An article that lists ten cleaning tips can generate ten videos. Turn each tip into a short video that demonstrates. You can also turn whole articles into videos.
Just like all content creation, it’s a good idea to listen to your target market. At every touch point you have with them, whether it be social media, your list, your blog comments or wherever, see what they’re talking about and identify problems they need solved. Start a list of these problems and create a video to tackle each. You can then piece these short videos together into a series by putting them into a logical order. Read More→
Forum posting is a great way to get traffic to your site. It works like this: You join a forum and put a link to your site (along with a little sales blurb) in the signature file. Then, you post on the forum and with each post you get 1) exposure and people clicking through the link to check you out, and 2) a good backlink.
Everybody knows that the more stuff you can outsource, the better. But there are some things that are tougher than others to outsource. People often ask me if it’s a good idea to outsource forum posting, so let me tell you how it works.
The answer to the question is ‘yes and no.’ It depends on your purpose in forum posting.
Posting for Search Engines or Human Beings
If you’re posting in the forum to get backlinks, I’d say go for it. You can hire a virtual assistant to make X number of posts a day and with each post, you’re getting a link back to your site.
If you’re just doing it for the backlink, the content of your posts doesn’t matter so much. You’re doing it for the search engines, which will crawl your many posts and head to your site. read on… Read More→