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Archive for List Building

Apr
22

Your Online Business on Autopilot

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When you first start your online business, you can do it all yourself. But as your business grows, so do all the little things you have to do. Automation helps small entrepreneurs set some of these tasks on autopilot, which frees you up to focus on more important things and allows your business to scale.

You can’t automate everything. That would be wonderful! But there are some aspects of your business that need the human touch.

Automating your online business makes perfect sense!

Automating your online business makes perfect sense!

Automation helps you by taking care of mundane tasks. You still have to do the thinking, strategizing and relationship building. Here is a sampling of some of the things you can automate.

Automated Back linking

For your website’s search engine optimization, you need plenty of links coming in. Going out and getting these links is a time consuming task that’s not always the most exciting. Luckily, there are automation tools that help you find back linking opportunities. These are services and software programs that use keywords chosen by you to bring you lists of sites to link to.

This helps to make it faster and easier, but you still need to choose the sites yourself. If you put it on total autopilot, you may link to sites Google doesn’t like such as link farms and this will get you penalized. Review each site and decide if it’s right for you. Read More→

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Social media is useful for lots of things – building your brand, connecting to your audience, seeing what’s trending in your niche. But it’s also great for building traffic. Here are some ways to boost the traffic your social media sites bring you.

Build Backlinks

Drive traffic through your social media sites in the same way you drive it to your regular site – through back linking. Employ the same strategies like article marketing, guest posting, forum posting, and so on, but instead of a link to your site, link to your social media sites.

Use social media to its full potential

Use social media to its full potential

Blog More

Set up a blog for the sole purpose of driving traffic to social media. Along with blog posts that are published frequently, include links to your social media sites and buttons so that readers can like through your blog. Be sure to include a call to action that tells them what they’ll find there.

Exclusive Social Media Content

For each social media profile, update with different content. This gives your audience a reason to find you on each channel. If instead you post the same content on Facebook, Google Plus and LinkedIn (for example), they have no reason to visit your other social media profiles. Read More→

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You’ve built up an email list and nurtured your relationship with them. Now it’s time to start making offers. You want to offer them products they’ll love because if you don’t, you may lose them. Most marketers understand they need to offer products that are relevant, valuable and useful to their list. Here are a few additional tips for choosing the right products to promote. Read More→

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Directory sites are those that post listings. These could be jobs, services offered, businesses, or any other types of listings people might be looking for. You create the directory, drive tons of traffic to it, and then businesses or individuals pay you to list them on your site.

For example, you might have a site that lists contractor services in a particular geographic area. It would then function like the Yellow Pages. People would go there when they needed a local plumber or roofing contractor.read on…. Read More→

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YouTube is one of the world’s hottest websites. We turn to it for information as well as entertainment. You can watch videos of idiots jumping off roofs or people getting kicked in the crotch, or watch a tutorial on tying a necktie or yoga videos. If a business gets lots of views, they’re sure to get some customers from it, and the way to get lots of views is to create a viral video.

The Ultimate YouTube Mistake Read More→

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Jan
09

Laser Target Your Market

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Every business wants lots of sales so it makes sense to try to appeal to everyone. But unfortunately, that’s not what works. You can’t make everyone happy. More often than not, when you appeal to everyone, you appeal to no one. Your message gets bland and diluted.

On the other hand, when you get as specific as possible and really laser target your niche, you’re more likely to get sales. Let’s say you only get fifty visits to your site each day, but those visits are members of your tribe. They’re people to whom your message speaks directly. They’re also people you know well, so you know better how to make them offers they will like. If those fifty are people who are tuned into your message, they’re more likely to buy from you.

By the way, this doesn’t necessarily mean excluding anyone. When you zero in on a very specific niche, you’ll also get stragglers from outside it who related to your message. Read More→

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Dec
19

Blowing up Your List with Solo Ads

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How do you grow a list quickly? The best way to get traffic to a landing page quickly is through ads. Ad networks allow you to target keywords and they’ll display your ads on search engine results pages. However, this isn’t the only way to get the word out about your list. One very effective alternative is to take out solo ads.

A solo ad is where you pay someone to advertise your site to their list.

Online marketing & advertising has never been easier!

They have a list of subscribers and you pay them to basically recommend you. It can be a one-time deal or there can be multiple messages talking about your site.

Solo ads work well because of trust. The marketer you advertise with has a huge list of subscribers that know and love them already. These subscribers act on the marketer’s recommendations. When they come along and say, ‘Here’s a guy/gal that’s offering something valuable for you,’ their subscribers listen.

Finding Solo Ad Partners

The trickiest part is finding partners that will do a solo ad for you and that actually have a hungry list. Webmaster forums such as the Warrior Forum have places where you can hook up with solo ad partners. These are forums where Internet marketers hang out and network. There are also solo ad network sites. Read More→

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Nov
28

How to Create a Video Series

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We all know that videos are great for selling anything. They work well as entry points to lead prospects into your sales funnel (videos on YouTube, social media, etc.). They’re also great for making a series that teaches your audience how to do something.

Video is a great marketing tool that you really must be using!

There are several ways you can use a video series. First of all, a series of videos makes an excellent information product. It can also be a bonus add-on for an info product; for example, you have an eBook that teaches your customer how to do something and step-by-step videos that show them how it’s done. You can also use videos in your email marketing. Instead of sending your subscribers text messages, send them a video each time that gives them tips. The beauty of video is that it shows rather than tells.

Ideas for Your Video Series

It’s easy to come up with ideas for your video series. What I do first is look at my regular web content. I may have an article that gives the readers tips on how to do something. For the sake of an example, let’s take cleaning tips. An article that lists ten cleaning tips can generate ten videos. Turn each tip into a short video that demonstrates. You can also turn whole articles into videos.

Just like all content creation, it’s a good idea to listen to your target market. At every touch point you have with them, whether it be social media, your list, your blog comments or wherever, see what they’re talking about and identify problems they need solved. Start a list of these problems and create a video to tackle each. You can then piece these short videos together into a series by putting them into a logical order. Read More→

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Tag management is now all the rage, with software companies offering tag management software and Google now offer a free tool. In order to understand exactly what tag management is, we have to define what we mean by ‘tags.’

Get your tag management right!

Tags are tiny bits of code that can be as small as a pixel. They’re placed on a website to track user behaviour. When someone comes to your site, the tag ‘fires’ and picks up whatever information it can from the user’s web browser.

In a world where we live or die by how our website performs, it’s incredibly important to understand how users behave. We need all the data we can get from them. This is where tags come in. Every type of analytics programs (including Google Analytics) uses tags to monitor who visits the site and what they do there.

Why Tag Management?

The only trouble is that creating, monitoring, changing or removing tags is a lot of work. It ends up getting messy. Tag management systems take all of these tags and put them together in one place where you can easily deal with all of them at once. They put all the tags into one container so that they’re easier to manage. In some programs, it’s just a matter of dragging and dropping whichever snippet you want to move. It then presents all of this data on an easy-to-use dashboard (depending on the program, of course). Read More→

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Forum posting is a great way to get traffic to your site. It works like this: You join a forum and put a link to your site (along with a little sales blurb) in the signature file. Then, you post on the forum and with each post you get 1) exposure and people clicking through the link to check you out, and 2) a good backlink.

Outsourcing -The Smart Method of growing your business!

Everybody knows that the more stuff you can outsource, the better. But there are some things that are tougher than others to outsource. People often ask me if it’s a good idea to outsource forum posting, so let me tell you how it works.

The answer to the question is ‘yes and no.’ It depends on your purpose in forum posting.

Posting for Search Engines or Human Beings

If you’re posting in the forum to get backlinks, I’d say go for it. You can hire a virtual assistant to make X number of posts a day and with each post, you’re getting a link back to your site.

If you’re just doing it for the backlink, the content of your posts doesn’t matter so much. You’re doing it for the search engines, which will crawl your many posts and head to your site. read on… Read More→

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