Archive for List Building
So you’ve created a landing page using all the stuff you learned at IMU (Internet Marketing University) and it’s launched but not converting. What gives? I have no idea, but here are some quick troubleshooting tips that just might solve your problem.
Is the Content Above the Fold?
‘Above the fold’ means that no scrolling is necessary. What you’ve got above the fold on your landing page should be juicy and enticing. The first action you expect your visitor to do is to scroll and keep reading. Especially if you’ve got a high bounce rate, it may be the above the fold content that’s not working.
Are You Hitting Their Emotional Hot Buttons?
In copywriting, we talk about ’emotional hot buttons.’ This means that you’re really getting to people and making them feel something. Remember that they’re feeling more than they’re thinking. If your copy isn’t doing this, it needs tweaking. Find their pain, worry, fear, or problem and identify that for them. Read More→
Do you have a massive list of emails to market to? If so, that’s nice because big numbers make us feel good. But wait a minute – what happens when you actually send them offers? Do they buy or does your offer disappear, never to be heard from again?
If your marketing is together (you’ve got a targeted list and you’re offering things they want),
you should be seeing sales. If your subject lines or calls to action are weak, a little tweaking will take care of that. But if you’re really not seeing the numbers you should be, you might have a different problem – Your list is full of junk names that lead to nobody’s inbox.
Here are my Top Tips
Email marketers need to keep a clean list. If not, you’ll have fewer real subscribers than you think you do, and after all, those phony emails aren’t doing anybody any good.
Double Opt-in Sign up
A really simple solution is to install a double opt-in sign-up form. Just like the name suggests, this means that they have to sign up twice to receive your offers. They fill out the form and then they get an email asking them to confirm. It means two steps they have to take in order to get signed up, but it will keep a lot of spammers from getting onto your list.
Look for Funny Emails
Every now and then, have a quick skim through your emails. If your spam box is pummelled everyday by spam, you know what a funny email address looks like. See if you can spot a few of these. How do you know if they’re really fake and not just funny? Before you delete them from your list, check to see if they’ve ever bought anything from you.
Check Web Logs
Another thing you can do is to check web logs. Web lots tell you where your subscribers are coming from. If you see a bunch of email addresses all coming from the same IP address, this is a sure sign. Delete immediately.
Segment Your List
You can make this regular maintenance task much easier by segmenting your list by length of subscription. If you do this, you don’t have to keep checking the same names over and over again. The older subscribers, who you’ve already had a look at, are safe and you don’t have to check them again. Just skim through the newer ones who have signed up recently.
If you’ve never cleaned your list before, you might be surprised by how many of those names are unresponsive fake emails. Get into a regular routine of cleaning it out once in a while. This is a great task to outsource to a virtual assistant if you can trust them handling your list.
Ok so now please leave a comment, let us know what you think, was the post helpful? Did you get something out of it? Do get involved & let us know.
Hi there now today I want to offer up some ways to generate income that’s continuous once you’ve set it up. Now many of you will be thinking “yea but its lots of work initially for not a lot” and that in itself is a problem because what you should be thinking is if I get a number of these set up and operating on ‘auto pilot’ then combined there’s going to be a nice regular income coming in, so please read on.
Passive income means money that just keeps coming in without you doing extra work for it, ie: hands free. You set something up and do all the work beforehand, and once you launch it, it starts making you money without you doing anything more. Here are five ideas for doing that.
Monetize Your Blog
If you’re got a blog with lots of readers, there are tons of ways you can monetize it. The traditional method is to place ads on your blog. You can also become an affiliate for products your readers would be interesting in and plug them in a subtle way in your blog posts.
Book royalties are great for passive income but it’s hard to get a publishing deal. Luckily, nowadays you don’t have to. You can publish your own books for Amazon’s Kindle reader. After you write and upload them, Amazon sells them for you. If you target a very specific niche and write lots of titles, you’ll increase your income. Read More→
Hello there now if you’ve been to any internet marketing seminars or workshops the “sales Funnel”
principal has definitely been mentioned and possibly explained but I thought today just a quick refresher might just be useful to some of our less experienced visitors because however you look at it – the Sales Funnel is the backbone of your entire sales strategy or it should be anyway!
What Is It & What Does It Do?
The sales funnel is an important concept when you’re selling anything whether online or off. It’s basically a process that starts with casting your net wide for prospects. Once you get these prospects into the sales funnel, you start weeding them out at every step until at the end; you’ve got only the most qualified purchasers. If you’ve done it right, they’re hot to buy. Read More→