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Archive for List Building

These days, local search is off the charts. People use the Internet like they used the Yellow Pages in years past, to find local businesses catering to their needs. But local SEO is still uncharted territory for many marketers.Many of the link building techniques we use for regular SEO apply here but there are some ways to give them extra juice.

Review Sites

The best way to improve local search is to take advantage of review sites like Yelp and CitySearch. These are social media sites where customers write reviews of offline businesses they’ve visited. They’re great for reputation building and also excellent for links. If you’re targeting geographical keywords, these sites are especially useful because Google takes this into consideration. In other words, if you’ve got a business in Dallas, its listing will automatically appear when someone searches for that service in Dallas. Read More→

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Hi there now in this post I want to cover a way to market your business, driving customers directly to your door if you have a “walk in” outlet, this can be really powerful. But also consider this from an internet marketing perspective and realise the potential of how you could use this as a marketing tool to create and sell to others in your area or further afield depending on their kind of business.

Let’s be honest many small to medium sized businesses fail to get the marketing opportunities the web offers, or simply haven’t got the time or expertise to develop them – there’s your opportunity.

The best way to market to mobiles is to use their unique capabilities.

Using Apps can be extremely effective!

These days, all mobile devices come with built-in GPS. This capability gives you the option of reaching your target market at the right place at the right time.

Imagine this – your customer is cruising around town looking for a place to get an oil change. When they’re just a few blocks from your shop (or your client’s shop), a coupon comes straight to their phone offering them a smoking deal on an oil change. The minute they see the coupon, your shop pulls into view.

Geo-local apps use GPS to reach your customer when they’re in the perfect place to get your offer. There’s a whole lot you can do with them. Let’s look at just a few examples. Read More→

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Aug
22

Troubleshooting Your Landing Page

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So you’ve created a landing page using all the stuff you learned at IMU (Internet Marketing University) and it’s launched but not converting. What gives? I have no idea, but here are some quick troubleshooting tips that just might solve your problem.

Be Creative!!

Is the Content Above the Fold?

‘Above the fold’ means that no scrolling is necessary. What you’ve got above the fold on your landing page should be juicy and enticing. The first action you expect your visitor to do is to scroll and keep reading. Especially if you’ve got a high bounce rate, it may be the above the fold content that’s not working.

Are You Hitting Their Emotional Hot Buttons?

In copywriting, we talk about ’emotional hot buttons.’ This means that you’re really getting to people and making them feel something. Remember that they’re feeling more than they’re thinking. If your copy isn’t doing this, it needs tweaking. Find their pain, worry, fear, or problem and identify that for them. Read More→

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If you’re email messages aren’t getting you conversions, don’t despair. You’d be surprised at how so many little factors affect open and conversion rates. Here are 9 easy tweaks that may make a world of difference, read on..

Get Tweaking Your Email Messages!

1. Personalize!

You should be taking advantage of the personalization option your auto responder offers. It seems ridiculous, but it’s really true that using the recipient’s name has a psychological effect, even though they know that it’s a broadcast message going to hundreds or thousands of people.

2. Text Only

If you’re sending messages in HTML, this might be causing problems. Formatting sometimes turns out funny or it may get sent to their spam folder. Try instead writing your message in only text.

3. Wrap Lines

Click where it says ‘wrap lines’ or do it manually so that you’ve got short lines. If the lines of text are too long, they’ll have to scroll and that’s a huge pain. It also helps to keep your paragraphs short and easily digestible.

Read More→

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Everybody likes to have an enemy. When you have an enemy, it gives you something to rally together and fight against. Governments have used this as a means of mass control for centuries. When we all hate somebody together, it makes us work together to fight them. You always see the most patriotism when there’s an enemy to battle against.

It’s just as powerful for marketing as well. You probably know that a common technique in marketing is to identify your customers’ pain and then offer a solution. When you do this, your message resonates with them and they’re ready to take action to solve the problem. Substitute a common enemy for this pain and you’ve got something really powerful.

Enemies to Fight Against Read More→

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Jun
18

How to Keep Your Email List Clean

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Do you have a massive list of emails to market to? If so, that’s nice because big numbers make us feel good. But wait a minute – what happens when you actually send them offers? Do they buy or does your offer disappear, never to be heard from again?

If your marketing is together (you’ve got a targeted list and you’re offering things they want),

Get Your Email Marketing Right!

you should be seeing sales. If your subject lines or calls to action are weak, a little tweaking will take care of that. But if you’re really not seeing the numbers you should be, you might have a different problem – Your list is full of junk names that lead to nobody’s inbox.

Here are my Top Tips

Email marketers need to keep a clean list. If not, you’ll have fewer real subscribers than you think you do, and after all, those phony emails aren’t doing anybody any good.

Double Opt-in Sign up

A really simple solution is to install a double opt-in sign-up form. Just like the name suggests, this means that they have to sign up twice to receive your offers. They fill out the form and then they get an email asking them to confirm. It means two steps they have to take in order to get signed up, but it will keep a lot of spammers from getting onto your list.

Look for Funny Emails

Every now and then, have a quick skim through your emails. If your spam box is pummelled everyday by spam, you know what a funny email address looks like. See if you can spot a few of these. How do you know if they’re really fake and not just funny? Before you delete them from your list, check to see if they’ve ever bought anything from you.

Check Web Logs

Another thing you can do is to check web logs. Web lots tell you where your subscribers are coming from. If you see a bunch of email addresses all coming from the same IP address, this is a sure sign. Delete immediately.

Segment Your List

You can make this regular maintenance task much easier by segmenting your list by length of subscription. If you do this, you don’t have to keep checking the same names over and over again. The older subscribers, who you’ve already had a look at, are safe and you don’t have to check them again. Just skim through the newer ones who have signed up recently.

If you’ve never cleaned your list before, you might be surprised by how many of those names are unresponsive fake emails. Get into a regular routine of cleaning it out once in a while. This is a great task to outsource to a virtual assistant if you can trust them handling your list.

Toby Russell

Ok so now please leave a comment, let us know what you think, was the post helpful? Did you get something out of it? Do get involved & let us know.

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Hi there now it seems every day that goes bye there’s something else in the internet marketing field you should be using, marketing through etc and you’d certainly be forgiven for thinking “what next – I haven’t got the hours in the day”.

Yes Another Social Media Platform

To a degree you’d also be right because it’s very difficult weighing up where to productively spend your available time. But today all Sam & I want to do is flag yes yet another marketing opportunity that is still fairly new but growing rapidly – and if nothing else you should be aware of it, so here goes.. Read More→

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Jun
03

Why Your Squeeze Page Needs a Blog

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A squeeze page (or landing page) is a static page. It serves one purpose – to sell a product. The page is simple and clean, and the layout leads the visitor straight to the bottom, where they’re urged to take action and buy.

What most people don’t realize is that there are some serious benefits to adding a blog to your squeeze page. The main benefit is that it gives your site fresh content.

Lately, Google has been changing its algorithm in order to favour sites that offer lots of fresh content over static pages like squeeze pages. In fact, it’s no exaggeration to say that the Big G hates squeeze pages. Read More→

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Hi there now today I want to offer up  some ways to generate income that’s continuous once you’ve set it up. Now many of you will be thinking “yea but its lots of work initially for not a lot” and that in itself is a problem because what you should be thinking is if I get a number of these set up and operating on ‘auto pilot’ then combined there’s going to be a nice regular income coming in, so please read on.

Passive income means money that just keeps coming in without you doing extra work for it, ie: hands free. You set something up and do all the work beforehand, and once you launch it, it starts making you money without you doing anything more. Here are five ideas for doing that.

"Hands Free" income or Passive to you & me!

Monetize Your Blog

If you’re got a blog with lots of readers, there are tons of ways you can monetize it. The traditional method is to place ads on your blog. You can also become an affiliate for products your readers would be interesting in and plug them in a subtle way in your blog posts.

Kindle Royalties

Book royalties are great for passive income but it’s hard to get a publishing deal. Luckily, nowadays you don’t have to. You can publish your own books for Amazon’s Kindle reader. After you write and upload them, Amazon sells them for you. If you target a very specific niche and write lots of titles, you’ll increase your income. Read More→

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May
28

The Sales Funnel Explained

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Hello there now if you’ve been to any internet marketing seminars or workshops the “sales Funnel”

Fill Your Sales Funnel Now!

principal has definitely been mentioned and possibly explained but I thought today just a quick refresher might just be useful to some of our less experienced visitors because however you look at it – the Sales Funnel is the backbone of your entire sales strategy or it should be anyway!

What Is It & What Does It Do?

The sales funnel is an important concept when you’re selling anything whether online or off. It’s basically a process that starts with casting your net wide for prospects. Once you get these prospects into the sales funnel, you start weeding them out at every step until at the end; you’ve got only the most qualified purchasers. If you’ve done it right, they’re hot to buy. Read More→

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