Hi There

Question – why do so many offers online have the word FREE in them and they are giving away something ? Wht do that ? –

Because it WORKS!!!!!!!!!!!!!!!!!!!!!!

Discover the The Free Button & what it can do for you offer open rates

When you give a potential customer a free gift, you don’t expect a gift back…you expect business.

The “Law of Reciprocity” states that when you give people something, they will want to give you something in return.  It’s the reason there’s a prize in the McDonald’s “Happy Meal”, why tradeshow vendors have “premiums”, and the thinking behind advertising agencies taking prospective clients to dinner.  In each instance, the hope is that the freebie will result in more business.

When you offer free gifts, make it clear that you have with no expectations of anything in return.  For example, “If you’re thinking about installing an in-ground pool, I’d like to send you my free report Pool Installation Made Easy.  Whether you buy your pool from me or not, this guide will make the process much, much easier.”

An offer like this says, “I’m a good guy.”  That will make it more likely that someone wish to reciprocate your kindness by giving you their business.

It’s also important that the gift be given “free and clear.”  “Buy something and get a free gift” is much less appealing than “Get a free gift with no cost or obligation.

Your reciprocal relationship, like any relationship, is a two-way street, and you’ll never get better than you give.  It’s important that the gift you offer has real value and is something that will deliver a genuine benefit.

Offering a free subscription to Playboy with every box of Trojan condoms you sell makes sense.  Offering a box of Godiva chocolates when a customer purchases the South Beach Diet book is not.

Food for Thought:  “Thank You” Gift

It appears that even a warm, friendly comment of gratitude will activate the obligation to reciprocate on the customer’s part.

A New York university conducted an experiment in a medium-sized electronics store. A subject entering the store was told in a warm and friendly manner: “Thank you for shopping here today. We appreciate having you as our customer.” As a control, the next shopper entering the store was not told anything.

The average amount of money spent by subjects who received the appreciatory comment was $408.03; the average amount spent by the 100 subjects who were not told anything was $240.54.

And it didn’t cost a penny to say thank you!

Its really that simple – don’t over complicate it!

Hi Tony here

Being online is a bit scary but also exciting – being able to communicate with people across the would by clicking a button – incredible!

Not only does it fascinate me but it affects our daily lives so much. Publishing and advertising has been revolutionised, my daughter works for an app, my son creates & edits music online, 

my wife uses software to construct her property reports.

But if you want some help and advice and would like to joing me on my journey, then please do so

email me : tarlmarketing1@gmail.com