How to Get More Likes and Shares on Social Media

When you post something on Facebook or Twitter, you hope to see it liked and shared. That’s the whole point. It means you’re connecting with your audience and it also gets you more exposure for your brand. But if you’re not seeing the likes you’d like, there are some things you can do to get […]

Reputation Crisis Prevention – Managing Your Social Media Privacy Settings

Hopefully it hasn’t happened to you – an embarrassing or inappropriate private message somehow ends up visible to everybody on social media. Social media is essential for building a reputation online but it’s scary. It just takes one social media gaffe to wreck that reputation you worked so hard to build. Just ask any one […]

Is Anybody Out There? – Responding to Your Fans on Social Media

Success or failure on social media is determined completely by how you engage with your fans. If all you do is broadcast your messages and ignore their responses, you’ll alienate them and you won’t win any fans. Responding to your fans is the most important thing you do on social media. A Speedy Response In […]

11 Ways to Fail Completely at Social Media

Social media is a new thing and lots of businesses don’t know how to use it effectively. In fact, there’s an entire industry of social media experts that’s popped up to help. Here are eleven sure ways to fail at social media, and how you can avoid them. Incomplete Profile – Don’t sign up for […]