Hi There

Now this is really important – the entire purpose of gettinmg someone to your site is then to get interaction – a call to action if you like

Without a strong call to action you are just being a loser, straight up. Okay your site might be pretty, great words and images but if NO ONE does anything when they visit – you’ve LOST!

Here’s 2 stand out points to consider

Relevance To Niche

When people (and bots) look at your site, the first thing they’re asking themselves is ‘what is this?’  Each niche has its own flavour for its websites.  Organic gardening sites often use earth-tone colours.  Business-oriented sites have straight lines and brighter colours.  There are certain features that are preferred in each niche, and web surfers are used to seeing them.

Have a look at other sites in your niche to get ideas.  You don’t want to copy them outright, but just notice the colours, patterns, images and other design features that are common.  If your site clashes with your visitors’ expectations, they’re less likely to stay and see what you have to offer.

Make It Interactive

You should keep it simple, but remember that websites should be interactive.  There are some really easy ways to do this.  One is to add a blog where visitors can comment.  Another is to offer some type of media on your site like a video or podcast.  You can also give them a free download.  These are things that will keep people on your site for longer and also entice them to come back.

You can also use some plug-ins like the ‘Tweet This’ button or Facebook ‘Like This’ plug-in.  These allow them to tell their friends about your site.  If you want to really enhance user experience, you can install an online game on your site, TBH not my favoriate thing to do but many site owners do – to distracting for me.

Call To Action

The most important consideration in your site design is this – what do you want them to DO on your site?  Whatever this is, every feature of a design should point directly to it.  This is why sales pages scroll down to the ‘Buy Now’ button.  Everything should be focused on the action you want your visitor to take.

That’s it for today

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cheers

Tony

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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