7 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing […]
Why Producing More Content Is Making Some Businesses Invisible
Why Producing More Content Is Making Some Businesses Invisible written by John Jantsch read more at Duct Tape Marketing An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were […]
Why Clarity Comes Before Strategy
Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John […]
Why Trust Matters More Than Marketing Now
Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch […]
The New Kind of Invisible: AI Can’t Find Your Business
The New Kind of Invisible: AI Can’t Find Your Business written by John Jantsch read more at Duct Tape Marketing Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small […]