Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape Marketing Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings […]
AI Can Create Content. It Can’t Create Thought Leadership
AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder […]
Rethinking the customer journey in the age of AI
Rethinking the customer journey in the age of AI written by John Jantsch read more at Duct Tape Marketing Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: […]
Stop Selling to People Who Were Never Going to Buy
Stop Selling to People Who Were Never Going to Buy written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, […]
AI Strategy Starts With Leadership, Not Technology
AI Strategy Starts With Leadership, Not Technology written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder […]