AI Strategy Starts With Leadership, Not Technology written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder […]
Why Great Leaders Change Feelings Before Minds
Why Great Leaders Change Feelings Before Minds written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick […]
Why Leaders Need Better Perspective, Not More Data
Why Leaders Need Better Perspective, Not More Data written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview Most leaders believe they see the whole picture. The trouble is, we all have blind spots. In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with international leadership expert […]
AI Has Leveled the Marketing Playing Field
AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands with big budgets. In this episode, John Jantsch talks with Roger Dooley, author of three books on the […]
Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6
Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing […]