7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, […]
7 Steps to Small Business Marketing Success – Episode 4
7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and […]
The Back Half of the Hourglass Is Where Your Best Growth Lives
The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust, […]
7 Steps to Small Business Marketing Success – Episode 1
7 Steps to Small Business Marketing Success – Episode 1 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. […]
You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You.
You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You. written by John Jantsch read more at Duct Tape Marketing If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30 days. If that’s true, you don’t have a Growth Engine. You have a rented […]