Hi There
Okay you’ve got people visiting your site – great
Now it’s time to talk about that traffic’s final destination – your landing page.
Your landing page basically determines your conversion rate – how many people are going to buy. You need a really good one for any promotional campaign, or any product or service where you want your visitors to click the Buy Now button. Landing pages are also known as squeeze pages because they squeeze the visitor to that button.
Eliminate Distractions
There are lots of good tips on how to make a good landing page, but the main rule is that it should be clean and free from distractions. Everything on it should lead them straight down to that Buy Now button.
Think about it – if you put a bunch of fancy stuff on your landing page, or (God forbid) links, you’re going to defeat your purpose and lead them astray. I’ve seen lots of squeeze pages that do exactly this and I’m sure they don’t convert at all.
The design should also be clean. The last thing you ever want to do is confuse your visitors. They shouldn’t hit your landing page and go, ‘What do I do now?’ It should be simple and it should lead them down the page to the place where they pay.
Don’t bother putting images or pop-ups on your landing page. Avoid anything that will make it take longer to load. You should only use text and maybe a video.
What’s The Goal?
Before starting to create your landing page, have a good think about it and decide exactly what you want your visitors to do. That, and only that, should be the entire purpose of everything you put there.
When you write your landing page, you’re going to be doing one thing only – telling them to take action right now. The language of your landing page should call them to action and focus on little else.
More tips coming tomorrow
cheers
Tony
Owner: Steps To Dot Com Success.com
Email: stepstodotcomsuccess@gmail.com
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