The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage […]

How to Attract Your Ideal Customers with the Right Brand Archetype

How to Attract Your Ideal Customers with the Right Brand Archetype written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast, Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of […]

Why Storytelling is the Most Powerful Business Skill (and How to Master It)

Why Storytelling is the Most Powerful Business Skill (and How to Master It) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mike Ganino In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Ganino, a keynote speaker, storytelling expert, and the author of Make a […]

Storytelling Converts Better Than Sales Tactics Every Time

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast, I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one […]