The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder […]
Before You Touch Your Marketing, Do This First
Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: […]
Why the Smartest Leader Usually Fails
Why the Smartest Leader Usually Fails written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down […]
The 5 Stages From Operator to Owner
The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency […]
Tom Rath on Purpose, Meaning, and the Question Every Business Owner Needs to Answer
Tom Rath on Purpose, Meaning, and the Question Every Business Owner Needs to Answer written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview Most small business owners are not stuck because of strategy. They are stuck because they have drifted away from a clear answer to one […]