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On-Page SEO – What To Do Inside Your Website


Hi there and welcome back to the second part in my mini series of SEO Tips For Beginners

There are two types of SEO strategies – off-page SEO and on-page SEO.  In this article, we’re going to look at on-page SEO and how you can make your site as optimized as possible to get you results.

Basically, everything you do on your website (On-Page SEO) is important.  However, you can think of your website as the skeleton.  It holds everything together.

Remember That ‘TRUST’ is The Vital Ingredient

Consider this, Google still places a heavy emphasis on how many other sites link to yours.  Plus, Google looks at the trust factor, or “page rank,” of the sites voting for yours.  The combination of the number of sites and their trust factor lets Google know how important your website really is. 

You already know that being found at the top of Google is what brings people to your website.  There’s just one question left to answer.  What words are people searching for in order to find you?  The first step is to find the right words and phrases.

Be Relevant

If you have a website about “grooming poodles,” it does you no good to be found in a search on “elephant tusks.”  The most common words on your website are the key to being found for your subject matter.  These words are such a key element of success, they’re called…


The keywords found on your website help Google to put it in the right place.  Naturally, your website probably already has plenty of related keywords about the right subject.  You might get lucky and have Google show your website at the top of the list of common searches.  However, why leave it to chance?

Now don’t panic here – Part 4 covers keywords – how to get them & where to put them 

SEO (the practice of being listed at the top of Google) helps you design your website so there’s no doubt.  Once you know the keywords, you can place more of them on your pages.  That’s why it’s called On-Page SEO. 

Vital Top Tip Google Ranks Pages (Not Websites)

This is another important idea to understand.  Google really doesn’t list websites; they list pages from the website.  What’s the difference?  A website is really a collection of pages.  Google doesn’t always send people to the front page of your website.  Instead, they may send them to one of the pages further inside your site.  That’s why you need to be looking at the keywords for each page. 

Your website may be about “grooming poodles,” but it won’t help you to use the keyword once on every page.  Instead, you have to pick out a few pages and make sure the keyword shows up between 1% and 4% of the time.  However, don’t overdo the keywords on a page.  If you do it too much, they’ll simply drop you from the search results.  You should list keywords frequently enough that Google knows the main topic of the page.  Then, your On-Page SEO will be complete.

Ok that’s it for today and remember in Part 3, coming in a couple of days I’ll cover Off-Page SEO, so keep your eyes wide open & your head up for that.

Toby & Sam Russell

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  1. Gertie says:

    Haha, shouldn’t you be charging for that kind of knowledge?!

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