A squeeze page (or landing page) is a static page. It serves one purpose – to sell a product. The page is simple and clean, and the layout leads the visitor straight to the bottom, where they’re urged to take action and buy.
What most people don’t realize is that there are some serious benefits to adding a blog to your squeeze page. The main benefit is that it gives your site fresh content.
Lately, Google has been changing its algorithm in order to favour sites that offer lots of fresh content over static pages like squeeze pages. In fact, it’s no exaggeration to say that the Big G hates squeeze pages.
When you attach a blog to your squeeze page, it changes it from a static site to one that’s more helpful to your readers and that’s what the search engines like. If your squeeze page uses WordPress (as so many do), building a blog on it is easy to do.
Building Your Blog
The key is to put your blog on the back-end. In other words, there should be no link on your squeeze page to your blog. Why is this? It’s because as I said, your squeeze page serves one purpose only (to get them to buy) and you don’t want any distractions. A link to your blog would lead them astray.
What should you write about? If you’ve got a squeeze page and product, you already have an ideal prospect in mind. What do they want to know? What would help them out? What would pre-sell your services to them?
Check out forums, social media sites and similar blogs in your niche to see what they’re writing about. Focus on identifying and focusing your prospects’ problems. Teach them how to use your products and how your products will make their lives easier.
Keep It Simple
Your posts can be short. As long as they’re over 400 words, they’ll provide good Google bait. You should blog at least weekly, but two or three times a week is even better. What’s more important than how often you blog is just being consistent. Create a schedule you’re comfortable with and monitor analytics to see how it’s doing.
Do a little bit of keyword research to choose tags for each blog post. This shouldn’t be an involved process. Just jump over to the free Google AdWords tool and get a few basic ideas. The purpose of your blog is to attract search engines, so just pick something that gets some searches.
When you blog, Google will index your blog posts. If you blog consistently (and especially if you get traffic and comments), it’ll recognize you as an authority site. When that happens, you’ll see lots of traffic coming your way.
For Your Readers
Blogging also offers another benefit. People will find your blog through Google searches and when they read your posts, they’ll get a taste of your expertise. You’ll have a link to the squeeze page along with a compelling call to action in the sidebar, and you’ll get customers that way as well.
To your ongoing success
Tony
