Hi There

For many people they won’t have a clue what I’m talking about

– it’s Your Ideal Customer

Today I want to talk about some marketing basics that we all too often forget – getting to know your market.

You could have the greatest product on earth but still not sell anything if you’re trying to sell it to the wrong market. Knowing your customers is everything, and that goes for any business online or off.

As you gather information about your customers, create a person who symbolizes all of them. Make a profile of this person that includes hobbies, likes, dislikes, income bracket, age, gender, education background, shopping habits, and Internet usage.

Who is your Avatar?

What’s their demographic, the age, sex, marital status, likes, dislikes, income band, hobbies, children – I know many people who give their customer avatar a name –

Here’s Mine – Meet Jeremy

He’s 55, middle income, wife,  2 kids,  boring job that gives him an existence but he wants and strives for more – hence online marketing is appealing as it’s something that he can start in evenings./weekends without jeopardising his life support which is current his day job  – there you are I know him!!!!

I will keep developing his profile

His Likes, dislikes, hobbies, interests etc etc – its ongoing

This is what copywriters do when they write sales material. They compile enough information about the target market that they’ve got an actual human being realized down to the last detail.

Dislikes Matter

You need to know what your customers like, want and do. Even more importantly, pay attention to what they DON’T like, DON’T want and DON’T do. This is often more telling, and it teaches you the tactics you need to avoid, which is just as important.

Keep gathering data about your customers because it will change over time. Never settle into thinking that you know them and you don’t need to keep learning about them. They’re dynamic and your marketing strategies need to be too.

Hope this all helps

Let me know leave a comment

cheers

Tony