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There are lots of products that offer plug-and-play IM sales funnels. The squeeze page is the end of the funnel and it all starts with a free report, an opt-in list, videos to drive traffic, etc.

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A pre-packaged sales funnel might help somewhat, but it’s much better to create your own. Every product and every market works slightly differently. If you understand how a sales funnel is supposed to work, it’s not hard at all to create your own.

 

Start with the sale and work backwards. What action do you want your qualified prospects to take? For example, you want them to buy your course. Maybe you want them to hire you for your services.

 

Keep it simple. A really simple sales funnel would be something like:

Traffic > Sales Page > Sales

You drive traffic to your sales page and that’s where the sale is made. Something a bit more complicated might be like this:

Traffic > Freebie > List > Sales

You drive traffic to your site and offer them a freebie if they subscribe to your list. Then, you market to them using email to build trust and then make your offer.

Filling out Your Funnel

Now, fill out each of these steps. When filling out each step, envisage your ideal customer. What do they want at each stage? Provide this for them and it will weed out the prospects who aren’t interested in your offer.

The wide part of your funnel is called the ‘front end.’ This is where you’re going to have the most variety because, remember; you’re casting your net wide. In the first example above, you’re going to try all kinds of different traffic strategies to get them to your sales page.

The cool thing about the sales funnel is that it can be applied to any kind of business. It helps you to visualize the process your customers are going to go through when they buy from you.

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