Hi there using article marketing is a great way to give your online business some presence and exposure and is a method  I use all the time plus the added bonus is that’s its free providing you can and do write your own articles. Over time articles are a great way to generate traffic and also increase the number of inbound links pointing to your website. How this is done we’ll explain shortly.

Getting Started

When you write articles on your topic of interest, you should always remember to try and offer up solutions to the problems and issues your potential visitors are searching for thereby suggesting to them that for more information they should visit your website – so if you like it acts as a tempter to get them to click your link.

Article Submission

After writing your articles the next thing you should do is to submit them to one of the article directories. These free directories accept articles and publish them on their own sites whilst syndicating out to other sites as well. Readers who come across your article and are interested in your topic will hopefully choose to click on the link and pay you (your website) a visit.

Syndication – This is the Key Benefit

Besides enjoying visitors from free content sites, your article may well be syndicated and used as material on other websites. One of the conditions for using content from the free directories to use elsewhere is that webmasters include the link of the article owner, i.e. they keep your resource box intact.

As the list of your published articles grows in number, and a lot more of them are appearing on different websites, the total number of back links to your site will increase also. Major search engines place a lot of significance on incoming links to websites as the basis for determining the importance of a certain site especially within a certain market sector or niche so this is really key.

With more links pointing to your website, the higher your search engine position will be. Even if these visitors are only browsing through, they may like your article and bookmark it for future reference.

Therefore, as its all about doing business and making money from your site the more targeted visitors you get to your website, the visitors could become potential customers and spend money

Viral Effect

Syndication ends up being like viral marketing and suddenly providing you’ve done your keyword research correctly and used them effectively both on your site and in your articles your name and site will start to pop up all over the internet – how cool is that!

Building Trust With Your Visitors

The useful thing about articles as a means to attract free traffic to your website is that it helps to persuade an undecided buyer to make a purchase after reading your article. Articles can serve as a form of pre-sell to would be buyers who have not decided whether or not it to make a purchase. Most will visit a site 4 times before buying, that’s the statistic.

Indexing & Ranking – Vital Components to Online Success

Search engines obviously do more than index websites; they also index articles published so make sure you write on topic all the time but also make it interesting because When anyone searches for that particular topic, the list of results that come up will hopefully include your article and therefore your site in the results.

Leveraging articles to bring your websites to prominence is a key Internet marketing strategy. You should be using articles to increase your inbound links which in return will increase your website ranking.

I Can’t Write

I’ve heard this so many times from newcomers to Internet marketing and often its people who haven’t even tried yet. So my answer to this is – try it, you should be writing at best most of your articles at worst at least some of them however I do accept for those who have poor writing abilities or just no time it can be difficult – so use outsourcing to create your articles.

Unfortunately by doing this, your resulting traffic drive is no longer free as some amount of cost is involved in outsourcing work obviously. However my take on it is this – yes I write most of my own copy and that includes articles but I also outsource especially if its something I’m not expert in or time is a problem for me. So I reckon the combination of doing both is the best way forward – and outsourcing is a good investment, believe me.

Cheers

Tony