Once you’ve finished writing your book to publish on Amazon’s Kindle, you’re over the hard part. The next step is to tell the world about it and drive traffic to it that will turn into sales.
There are many different ways to promote a Kindle book and I thought I’d discuss some of the easiest and most effective methods here.
Offer Kindle Select
There’s an option called Kindle Select that allows you to offer your book free for five days out of every month. Why would you want to give it away for free? Because it gets you killer exposure. It’s available only for Amazon Prime members. The catch is that your book has to be offered exclusively on Amazon for 90 days.
Ahead of the free promotion, tell everybody on all of your marketing channels. Make sure they know that the book is offered for free only on those certain days. Ask them kindly to leave reviews.
Solicit Reviews
Which is our second tip – it’s all about reviews. If you have a high quality book on a hot topic but no reviews, you still may not make sales even at a $0.99 price tag. The reason is that there’s simply so much free or cheap stuff out there. Reviews tell customers that this is a book worth not only the small price tag but also the time and trouble to read.
Start with friends, family, and business associates. Get them to leave reviews for you. If you need more, offer a promotion with an added incentive for your social media followers, blog readers and anybody else who follows you.
Get Listed on Book Sites
There are a number of sites that list books and authors. Some are email services that send out a newsletter to subscribers with a list of recommendations. Seek out as many of these as possible and try to get your book listed on them. You can do this by reading their TOS and applying. The list is quite exhaustive, but a few good sites to check out are:
http://www.pixelofink.com/
http://shelfbuzz.com/
Look for similar sites in your specific niche as well.
Guest Blogging
A great way to get traffic to your book site is to guest blog. Find blogs that are relevant to what you cover in your book and offer them a free post in exchange for a backlink. The article could cover some specific sub-topic in your book or be anything else of interest to your potential readers. At the end is an author bio that plugs your book.
For best results, look for blogs that have lots of readership. You can tell this by looking at traffic stats with Google’s PageRank Checker (http://www.prchecker.info/) or by just looking at how many comments posts get.
The great thing is that you can promote your Kindle book through absolutely free methods. You don’t have to pay anything, go on book tours, or do any of the other things offline authors traditionally have to do.
And with that in mind here’s the link to one of my eBooks, go take a look, I used a pen name for it…..
The Diaries of a Serial Property Investor
Tony Phelps
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