Let’s face it – Internet marketing is a unique job (or ‘calling’ as many feel it to be). It takes a certain personality and, even more importantly, a certain mindset to be successful at it. This is a topic that is endless, but I want to offer here what I consider the most essential mindset tips for IM.
Every Failure Is A Learning Experience
The best marketers out there fail and fail again. In fact, it’s through their years of miserable failure that they learn to be gurus and masters in their field.
When you’re an Internet marketer, you’ve got to stay positive. Even when everything falls apart utterly and your marketing campaign is sunk, there is always a lesson to be gained. If you can turn all of these setbacks into lessons at IM University, nothing can keep you down.
It’s Not All About The Money
When you get onto an IM forum, you can see how everybody’s talking about money. But actually there’s much more to it than that. The marketers who succeed do so because they offer real value. They build long-term relationships with their target market and nurture this over time.
When you’re just starting out, focus on learning, making connections, and building a following. Think value first. Once things are in place, the money will start rolling in.
Stick To One Thing At A Time
Another common mistake that people make is that they try to tackle everything at once. It’s part of the entrepreneurial personality that you want it all right now. Your head is just overflowing with moneymaking ideas, but you’ve only got so much time and energy.
Instead, start with one thing and make it work; then, move on to the next. Get started in one niche with one site. Once it’s providing you an income that you’re happy with, take all the little things you learned and start the next one.
Set Yourself Apart From The Pack
The key to successful marketing is to find a niche and fill it. Look for something nobody else is doing and do it. Too many marketers don’t use their natural creativity; they just copy someone else’s model and flood the market with more of the same. If you can find something where there’s demand that nobody else is filling, you can easily dominate it.
Don’t Get Boggled By Techie Stuff
When you’re learning Internet marketing there are lots of little techniques to learn. Most of them are technical tasks that make us low-tech folks cringe. But all of these techie tasks and marketing methods are purely mechanical; everything can be learned and it’s not hard to do with all the user-friendly stuff available these days.
What can’t be learned is having your heart in the right place. The more you ask yourself, ‘how can I help’ or ‘what can I provide,’ the more you’ll see success online. The techie stuff just takes an hour or so of watching tutorials and trying it yourself.
Stop Spinning Your Wheels
Finally, don’t fall into the trap of buying course after course and not using them. How many downloaded but unwatched IM courses do you have on your hard drive!?
IM courses are great and you can learn valuable things that you never would’ve learned otherwise. But be sure that no matter what you do, you take action. Put that knowledge to use and don’t get stuck spinning your wheels!
Tony Phelps
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