This year has been much different than we all expected. Obviously. Sorry for the hyperbole, but it’s true, especially when it comes to hosting events in higher ed. We all saw our large planned events like admitted student open houses, commencement, alumni reunions, lectures and more postponed, done on Zoom, or cancelled. I have sat …

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This year has been much different than we all expected. Obviously. Sorry for the hyperbole, but it’s true, especially when it comes to hosting events in higher ed. We all saw our large planned events like admitted student open houses, commencement, alumni reunions, lectures and more postponed, done on Zoom, or cancelled.

I have sat through many Zoom events this spring and summer as the parent of an incoming freshman college student. Some were great. Some were OK. Some were bad. There are just so many variables when it comes on online events, especially when it comes to having multiple people participating from multiple locations. There are so many variables when it comes to people’s webcams, lighting, microphones, echos, backgrounds and more. These variables means that our events don’t have a consistent look and feel.

Perhaps we need to rethink how we’re doing live events in higher ed, and not just during a pandemic. Let’s be honest, this won’t change once this pandemic ends or a vaccine is available. People are going to be apprehensive of large gatherings for the foreseeable future.

I watched a live event this past weekend that really opened my eyes to new ways to do live events, and it came from a Scottish rock band called Biffy Clyro.

Before I go much further, I’m a big Biffy fan. I’ve seen them four times, I’ve got all their albums (many on vinyl.) Last week, they released their eighth full length album, A Celebration of Endings. Traditionally, a band would release an album and do promotion around the world, including live shows. Since just about every live, in-person event is cancelled, it’s forced artists to find alternate ways to connect with fans and promote their work.

Biffy Clyro are no different. In addition to an acoustic series earlier this summer, the band promoted a live worldwide event where they would be playing their entire new album live. Prices started at $20 and went up from there. Costs were slightly higher if you ordered a CD or vinyl along with your purchase.

I will admit I was skeptical at first about the even