The Science Of Split Testing – Testing Your Sites To Increase Your Conversions

Split testing is something that’s really simple but can also get complicated.  It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better.  When you find out which one performs better, you know what you need to change to increase your […]

Where to Find Blogs for Guest Posting

A few years ago when article directories like Ezine stopped pulling in huge amounts of traffic, I stumbled upon another method that is more effective and produces more consistent results if you do it right – guest posting on blogs. The idea is essentially the same. You write guest posts similar to articles for content […]

Interviews – An Excellent Shortcut to Content Creation

As a marketer you need a constant stream of fresh content and it needs to be good. You need to either be a prolific expert author or pay a fair amount of money to a ghost-writer to do it for you (and they have to be good). One awesome alternative that gets you great content […]

Tips on Promoting Kindle EBooks

Amazon’s Kindle has caused an explosion of do-it-yourself authors getting out there and writing their books. Anyone can be an author with global reach. The only trouble is that unless your name is John Grisham, you’ve got to know a bit about marketing as well as writing. Marketing is actually half (often more than half) […]

What Is Tag Management and Why Is It Important?

Tag management is now all the rage, with software companies offering tag management software and Google now offer a free tool. In order to understand exactly what tag management is, we have to define what we mean by ‘tags.’ Tags are tiny bits of code that can be as small as a pixel. They’re placed […]