Crafting the Right Marketing Message

The key to successful marketing is to brand your business and this is something that requires planning. Think of every brand you love. Each one has a strong personality that comes through in all the things they do. How does it look when they do something ‘off brand?’ For example, you’re reading their Facebook news […]

Is Anybody Out There? – Responding to Your Fans on Social Media

Success or failure on social media is determined completely by how you engage with your fans. If all you do is broadcast your messages and ignore their responses, you’ll alienate them and you won’t win any fans. Responding to your fans is the most important thing you do on social media. A Speedy Response In […]

A Picture Says a Thousand Words – Photo Sharing Apps

At the time of writing, photo sharing apps are the hottest thing that’s happened since email. The fastest growing site is Instagram (owned by Facebook), which just a few short months ago people were scoffing at. But as it turns out, everybody in every market loves taking pictures, editing them to perfection, and sharing them […]

New Generic Top Level Domains and What They Mean for You

ICANN, the Internet Corporation for Assigned Names and Numbers, is the agency that gives out all the domain names. In early 2012, they made a decision that might change the Internet landscape forever. They’re offering new generic top level domains (GTLDs). If you don’t know much about domain names, these are commonly called suffixes. For […]

11 Ways to Fail Completely at Social Media

Social media is a new thing and lots of businesses don’t know how to use it effectively. In fact, there’s an entire industry of social media experts that’s popped up to help. Here are eleven sure ways to fail at social media, and how you can avoid them. Incomplete Profile – Don’t sign up for […]