Inbound vs. Outbound Marketing – How They’re Different

There are two kinds of marketing – outbound and inbound. Outbound marketing means pushing your message out there. It means taking your message to the people. This usually involves calling, emailing, doing seminars, advertising and generally pounding the pavement to get leads. Inbound marketing is most of what we do online. It means creating something […]

How to Add an Amazon Store to Your Blog

Hi there now for many of us creating a blog and make money from it is a simple way to get started online and develop an online business. There are several ways you can do this and one of the easiest is to add an Amazon store. You blog about certain products or topics related […]

Laser Target Your Market

Every business wants lots of sales so it makes sense to try to appeal to everyone. But unfortunately, that’s not what works. You can’t make everyone happy. More often than not, when you appeal to everyone, you appeal to no one. Your message gets bland and diluted. On the other hand, when you get as […]

My Top Tips On Building A Relationship With Your List

When it comes to effective email marketing, getting them to sign up is only the beginning.  If you’ve got a list of thousands who don’t buy from you, it’s meaningless.  That’s why it’s so important to build a good relationship with your list.  If you can do this, they’ll buy from you each time you […]

Engaging Your Audience – How to Work with an App Developer

With mobile, it’s all about apps. Apps are software programs designed for mobile devices. The goals of an app are to make life easier and engage customers while also delivering your brand message. An app is a powerful promotional tool and it’s the single biggest factor in a successful mobile campaign. Most people don’t have […]