What Is Tag Management and Why Is It Important?

Tag management is now all the rage, with software companies offering tag management software and Google now offer a free tool. In order to understand exactly what tag management is, we have to define what we mean by ‘tags.’ Tags are tiny bits of code that can be as small as a pixel. They’re placed […]

Offering Mobile SEO Services to Offline Businesses

Offering SEO services to offline businesses is a great business opportunity. If you know how to drive traffic to a site and get ranked in the search engines, there are lots of offline businesses that could use your expertise. Offering mobile SEO services in addition is a great upsell or unique twist to put on […]

Spying on Your Competitors through Social Media

In order for any business to succeed, it needs to know what its competition is up to. There has never been a better time in history for doing this thanks to the miracle of social media. Social media is great for spying on your competition because you can see exactly how they’re marketing to their […]

How to Make Your Own Successful Social Media Site

We all know that social media is an excellent tool for marketers. Every marketer who hasn’t been living under a rock uses it to learn about their market. But few realize how easy it is to create your own social media site and how effective it can be. Before you tell me I’m crazy, I […]

Using Your Blog for Market Research

Blogging offers so many benefits. You get to communicate regularly with your audience, drive more traffic to your site, and establish yourself as an expert online through your writing. One more thing that people often don’t realize is that your blog gives you valuable insights into how your target market thinks and feels. People forget […]