Inbound vs. Outbound Marketing – How They’re Different

There are two kinds of marketing – outbound and inbound. Outbound marketing means pushing your message out there. It means taking your message to the people. This usually involves calling, emailing, doing seminars, advertising and generally pounding the pavement to get leads. Inbound marketing is most of what we do online. It means creating something […]

How to Keep Yourself Motivated When You Don’t Feel Like Working

Working for yourself is wonderful because you have no boss. It’s also difficult sometimes because… you have no boss! That’s right – you have to be the boss looking over your shoulder making sure you stay on task and aren’t spending all day on Facebook or playing solitaire. There are lots of ways to motivate […]

My Top Tips On Building A Relationship With Your List

When it comes to effective email marketing, getting them to sign up is only the beginning.  If you’ve got a list of thousands who don’t buy from you, it’s meaningless.  That’s why it’s so important to build a good relationship with your list.  If you can do this, they’ll buy from you each time you […]

Starting Out Online – Internet Marketing Newsletters What’s The Benefit?

Hi to you all, now this little tip I’m going to share today may sound really obvious, but bear with me. In the internet marketing and information publishing arenas newsletters and follow up emails are the key communication tools used by internet marketers to deliver both Internet marketing information and sales messages, don’t under value them, […]

Ecommerce Customer Service Basics – How to Deal with Angry Customers

No one really likes dealing with an angry or disgruntled customer, but it’s a valuable lesson to learn to be able to efficiently and effectively and one that both my wife Sam & I have learnt the hard way to be frank so we thought a few guidelines here might help others get through it, […]