The Sales Funnel and How It Works

In any type of business, the sales funnel is what leads customers from the initial contact to the purchase. At each stage as they pass through the funnel they’re qualified. Those that aren’t qualified leave. At the end, you have only qualified buyers ready to purchase your product or service.

The Google Dance – What It Is and How to Avoid It

You’ll often hear SEO experts talking about the Google dance and how it throws a wrench into their best-laid plans (in other words, search results). Google uses secret algorithms to decide which sites get found in searches. As SEO experts, we work to crack that code as much as possible, figure out which methods help […]

Keeping Your Readers Informed through Content Curation

Content curation is a term used to refer to pulling together content from various sources and presenting it to the reader. In other words, you’re taking other people’s content and putting it together in one place for your target market. Sounds easy, doesn’t it? After all, you don’t have to create the content yourself. Content […]

Choosing the Right Drop Shipper Can Save Your Online Business

Drop shipping is a business model where you take orders from customers and a supplier fulfills those orders directly. It’s an ideal business model for online entrepreneurs because you don’t have to manage stock. It makes it easy to sell online. The only problem is that if your supplier is a slouch or scammer, it […]

Choosing the Right Ecommerce Platform

It used to be hard to set up an ecommerce website but not it’s insanely easy. All you have to do is pick a platform, install it, and you’re ready to start selling. The challenge now is sifting through all the different services and their packages to choose the right one.