Using Your Blog for Market Research

Blogging offers so many benefits. You get to communicate regularly with your audience, drive more traffic to your site, and establish yourself as an expert online through your writing. One more thing that people often don’t realize is that your blog gives you valuable insights into how your target market thinks and feels. People forget […]

Offering Your Services as a Social Media Consultant

Do you know social media like the back of your hand? If you’ve successfully used sites like Facebook, Twitter and YouTube to drive traffic and boost sales for your online business, you probably do. The cool thing is that if you know social media, this is a service you can start offering clients. There are […]

Crafting the Right Marketing Message

The key to successful marketing is to brand your business and this is something that requires planning. Think of every brand you love. Each one has a strong personality that comes through in all the things they do. How does it look when they do something ‘off brand?’ For example, you’re reading their Facebook news […]

Is Anybody Out There? – Responding to Your Fans on Social Media

Success or failure on social media is determined completely by how you engage with your fans. If all you do is broadcast your messages and ignore their responses, you’ll alienate them and you won’t win any fans. Responding to your fans is the most important thing you do on social media. A Speedy Response In […]

A Picture Says a Thousand Words – Photo Sharing Apps

At the time of writing, photo sharing apps are the hottest thing that’s happened since email. The fastest growing site is Instagram (owned by Facebook), which just a few short months ago people were scoffing at. But as it turns out, everybody in every market loves taking pictures, editing them to perfection, and sharing them […]