The Science Of Split Testing – Testing Your Sites To Increase Your Conversions

Split testing is something that’s really simple but can also get complicated.  It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better.  When you find out which one performs better, you know what you need to change to increase your […]

Reputation Crisis Prevention – Managing Your Social Media Privacy Settings

Hopefully it hasn’t happened to you – an embarrassing or inappropriate private message somehow ends up visible to everybody on social media. Social media is essential for building a reputation online but it’s scary. It just takes one social media gaffe to wreck that reputation you worked so hard to build. Just ask any one […]

Where to Find Blogs for Guest Posting

A few years ago when article directories like Ezine stopped pulling in huge amounts of traffic, I stumbled upon another method that is more effective and produces more consistent results if you do it right – guest posting on blogs. The idea is essentially the same. You write guest posts similar to articles for content […]

Beyond Article Directories – Ideas on Where to Submit Your Articles

Every time Google updates its algorithms, the article directories drop in the search results. Ezine Articles has long been the king of article directories, but even it doesn’t pull the traffic it used to. The article directory model worked great in years past. You write articles and submit them to free directories, and they have […]

Interviews – An Excellent Shortcut to Content Creation

As a marketer you need a constant stream of fresh content and it needs to be good. You need to either be a prolific expert author or pay a fair amount of money to a ghost-writer to do it for you (and they have to be good). One awesome alternative that gets you great content […]