Rethinking Workflows in the Age of AI written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Episode Overview AI is moving fast, but most organizations weren’t built for that kind of speed. In this episode, John Jantsch talks with Stephen Wunker, Managing Director of New Markets Advisors and author of […]
Selling Outcomes Instead of Services
Selling Outcomes Instead of Services written by John Jantsch read more at Duct Tape Marketing Episode Overview Joe Pine, co-founder of Strategic Horizons and author of The Experience Economy, returns to discuss his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. The conversation breaks down the shift from staging memorable experiences […]
AI Is a Survival Skill for Consultants
AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing Episode Overview John Jantsch welcomes Steve Cunningham, former agency owner, startup founder, and creator of the book summary platform ReadItForMe. Steve shares how generative AI nearly wiped out his business and forced a complete reinvention of how he […]
A “Moore-ish” law for marketing
A “Moore-ish” law for marketing written by John Jantsch read more at Duct Tape Marketing Marketing is quietly crossing a threshold. Not because we can “make more content” with AI. Because every time the cost of thinking drops, the amount of experimentation and personalization you can afford explodes. And that changes the shape of marketing […]
Marketing Chaos Ends With a Real System
Marketing Chaos Ends With a Real System written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch and Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, discuss why […]