The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore

The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short […]

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role written by John Jantsch read more at Duct Tape Marketing Catch the full episode:  Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch is joined by Peter Benei, marketing leader and co‑founder of AI Ready CMO. They […]

You Can’t Self-Care Your Way Out of a Toxic Workplace

You Can’t Self-Care Your Way Out of a Toxic Workplace written by John Jantsch read more at Duct Tape Marketing Catch the full episode:     Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews leadership consultant, speaker, and author Amy Leneker about her new book Cheers to Monday: The […]

How to Capture Attention Without Clickbait

How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker, and communication expert Carmine Gallo to discuss his latest audio-original book, Viral Voices: From […]

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails The Duct Tape Strategy Pyramid Engine […]