Offering SEO services to offline businesses is a great business opportunity.
If you know how to drive traffic to a site and get ranked in the search engines, there are lots of offline businesses that could use your expertise. Offering mobile SEO services in addition is a great upsell or unique twist to put on your service.
Getting Mobile SEO Clients
It’s incredibly easy to get local SEO clients. Start by searching for types of businesses in your local area. Use search keywords ‘(area) and (type of business).’ What you’ll find at the top is the business in your area that’s got the best SEO going. Make a list of these businesses and then do a similar search on your smartphone.
You’ll end up narrowing your list down to just those businesses that have a good online presence but not a good mobile presence. These are the businesses you’ll approach. The advantage here is that they understand the value of the SEO services you offer. They probably just don’t realize yet that local search is so big on mobile devices.
Selling Your Services
Read on….
Before you approach any businesses, decide exactly which services you’re going to offer. For example, you may want to offer app development along with website building or SEO. It’s entirely up to you, but you should clearly define what you’re going to do for clients. Otherwise, they may expect you to do things that are outside of your services.
Another thing you need to do before you start is to prepare a presentation. Write a little speech to use as a sales pitch. There’s a good chance that they won’t understand the need to a mobile site that’s SEO optimized, so you may have to explain it to them. Dig up some statistics and facts.
It’s also good to put together a demo to show them exactly what the website will look like. Show them their site on a mobile and what you can do with it. Show them instead of just telling them.
The Mobile Marketing Expert
There’s one more thing that’s important about doing this. It’s not a technical thing but a psychological factor. You should position yourself as a mobile marketing expert. You’re going to be doing lots of different things for them, but try to avoid getting pigeon-holed as a site designer, SEO expert or some other narrow field. You should be their go-to for all things mobile related.
Whenever you approach SEO clients, either for mobile work or regular PC sites, always emphasize the benefits you’ll give them. Establish some way to measure results so that they can clearly see what’s happening. For a small local business, this could be quite a large investment and they need to know that it’s paying off.
Tony
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