Hi there,

Got a pretty website but no traffic ? Honestly its all about traffic, there are some really crappy websites out there but they convert like crazy – why/ because their owners KNOW how to get traffic. read on

You’ll probably heard the great internet success stories, all about people who’ve become internet marketing multi millionaires having launched profitable internet marketing businesses and let’s be honest many of those stories are absolutely true, the whole rags to riches storyline.

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However what you rarely hear about are the miserable failures, and there are ten times as many of them. Many people have launched Internet marketing businesses only to watch them peter out before they make a profit.

So, what does it take? 

Is it all a matter of luck?  Or does it take a keen business sense and teamwork?  The truth is that what it really takes is a drive to succeed, a willingness to work hard, and a positive outlook even when things are looking grim.

But adding a helping hand through search engine advertising can certainly help as well to grow your Internet marketing business.

The Basics Of How It Works

Traffic is the very foundation of it all.  If you disagree with me, consider this? No traffic means no customers.  And that translates to no sales at all.  In the world of the Internet, the web surfer who stumbled onto your website (traffic) is the walk-in customer in the real world.  Like selling in the real world, it’s a numbers game The more traffic you get, the more chance for sales. But here’s a thing with the internet growing so rapidly, with so many new websites the amount of ‘stumbled on website’ visitors will be very small, and many of those will not be particularly ‘targeted’ visitors so ultimately the chance of making a sale is pretty much zero

Just like in the real world, lots of people are window-shopping.  They’ll stop by, look at the merchandise, weigh up their options and then wander on to the next place.  Still, you want as many people as possible in your shop, because you know that a certain percentage will buy.

What’s The Solution then ?

The solution, then, is to drive an enormous amount of traffic to your site so that that tiny percentage will still mean a big number, some of whom will buy. Most importantly though is to attract the right customers who are more likely to actually buy – targeted visitors.

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A lot of the Internet marketing business success stories you hear about  are from people who paid for that traffic. Their investment in PPC (pay per click) search engine advertising will have accelerated their traffic results and when creatively used will have also improved the quality of visitor to ensure they are targeted to the products/services being offered.

cheers

Tony