Hi There

I hope this headline grabbed your attention because lots of people think this to be the case and it couldn’t be further from the truth – here’s a couple of tips on how to use them but here’s a couple of questions I’ve been asked recently

Can I designate specific words or phrases as keywords?

Most websites allow you to use meta tags to designate certain words as your “keywords.” However, this is inadvisable, as search engines no longer use meta tags in their compilation of search results, and in fact, this may even increase the likelihood of a search engine labeling your site as “spam.”

I’ve heard search engines don’t use keywords anymore; is this true?

In the 1990s, search engines relied heavily on meta tags in order to distinguish keywords, and thus, to determine site rankings in search results. However, this led to “spam” sites tagging relevant keywords en masse, but providing no content on the site to go along with the keywords.

Since then, search engines have changed their approach, and in 2009, Yahoo – who had been the last search engine still giving serious weight to meta tags – switched away from meta tags altogether, meaning that meta tags are no longer a valuable way to increase visibility through search engines.

However, this does not mean that keywords in general are not used by search engines – and while search engines do not make their processes public, studies have shown that using keywords effectively, in the content of a website, greatly increases the chances of the website showing up in searches!

Remember everything online is constantly changing and being tweaked. the principles remain the same but what worked last year possibly won’t this year that’s why you need to keep yourself informed on blogs and forums so you know what’s going on.

Why am I doing this?

Hi – that’s me in the photo – last year in Prague – lovely city

here it is guys

Having spent 40 years in publishing, working long hours in a stressful business environment, making substantial money for various business owners the time is now for me to make my own income channels outside of my 9 – 5 role.

I’m at a stage in my life where I want to create a substantial income for the coming years to supplement a very small pension fund, and security for my wife and my 2 children.

I want time and money freedom to enjoy my family, travelling and getting involved in other activities.

I have witnessed first first hand the influence of the internet in our lives and in publishing especially– the future is clear – it’s online.