Hi There

Another great way to keep promoting yourself and brand is through press releases

How Do I ?

Writing press releases is a bit different from creating web content.  Start by thinking about what’s newsworthy about your site, products or services.  It’s good to start with some kind of ‘story’ that would be like a news item.  The headline tells the story briefly and draws the reader in so that they read the rest, where you expand on the story and explain how your business can help.

There’s a certain format that has to be followed when writing press releases.  There’s a headline, a sub-headline and a body of several paragraphs.  At the end is your contact information including the URL of your site.  Press releases should only be one page.

Don’t Be Boring !!!

While you’re presenting a ‘news item’ for the media, you’re also trying to get readers to click through.  This is the one tricky thing about writing PRs.  Give them a good reason to click through to your site and see what you have to offer.

By the way, make sure that your press release is keyword optimized!  Lots of people forget to do this and it costs them considerable traffic.  Just like any other type of web content, keyword optimize and place keywords as near the top and left side as possible.

Its just another piece of your marketing arsenal that you should utilise.

Cheers

Tony

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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