We all know that videos are great for selling anything. They work well as entry points to lead prospects into your sales funnel (videos on YouTube, social media, etc.). They’re also great for making a series that teaches your audience how to do something.

There are several ways you can use a video series. First of all, a series of videos makes an excellent information product. It can also be a bonus add-on for an info product; for example, you have an eBook that teaches your customer how to do something and step-by-step videos that show them how it’s done. You can also use videos in your email marketing. Instead of sending your subscribers text messages, send them a video each time that gives them tips. The beauty of video is that it shows rather than tells.

Ideas for Your Video Series

It’s easy to come up with ideas for your video series. What I do first is look at my regular web content. I may have an article that gives the readers tips on how to do something. For the sake of an example, let’s take cleaning tips. An article that lists ten cleaning tips can generate ten videos. Turn each tip into a short video that demonstrates. You can also turn whole articles into videos.

Just like all content creation, it’s a good idea to listen to your target market. At every touch point you have with them, whether it be social media, your list, your blog comments or wherever, see what they’re talking about and identify problems they need solved. Start a list of these problems and create a video to tackle each. You can then piece these short videos together into a series by putting them into a logical order.

Another approach is to start with a big task, like creating a website or writing a good resume, and break it up into steps for your series. This approach is better because it walks them through the steps. Each video is like the chapter of a book and leads logically into the next.

One important thing – make your videos short. If you’re tackling a big subject, break it up into videos that are no more than five minutes long. If one video topic stretches to over five minutes, break it up into part one and part two. Short videos are more focused and easier for your audience to consume.

Producing and Releasing Your Videos

Video production is quite easy with all the tools available. It’s best to sit down and knock them all out at one time. This is the most efficient approach because you only need to get set up and rolling once. Later, you can cut and edit everything into small pieces.

Once everything is filmed, plan your production schedule. Decide exactly when each video will be released (for example, on your blog or sent to your list). You can set whatever schedule you like, but make sure it’s consistent. People who are following the series will be expecting each new release.

Here’s to your on-going success

Tony

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