Hi
Now back in the day I mean about 8 years ago! Article marketing was big, then the directories started to get hit by Google’s algorithm changes, you remember Panda, God know’s why it was called that! And many internet marketers proclaimed that article marketing was dead – well I’m not so sure of that and here’s an interesting story I was told by someone I trust
I want to tell you a story I was talking to a very successful information publisher, quite literally he and his business partner have made many millions over the 11 years they’ve been in the business and when I asked him if there was 1 (yep just 1) thing he would have done differently if he could go back to the start – his reply, yep you’ve probably guessed it “write more articles, submit more articles, rinse and repeat time & time again”.
So there you have it, don’t just take my word for it, take it from the experts “who’ve been there, done it and got the tee shirt”.
Now lets be honest here article marketing is not what it was but there’s no doubt its still an intregal and important part of your online marketing arsenel and most certainly develops you as a brand – and lets be honest here we all want to become recognised as “influencers” – “Known in our field” – that’s what makes the Big Boys stand out and rack in all the cash they do!
My 6 Step Plan for Article Marketing Success
Step 1 – make sure your main keyword you want to get ranked for is in the headline, but make it natural – the headline needs to flow & obviously make grammatical sense.
Step 2 – Introduce that main keyword and any other important ones into the first couple of paragraphs, in fact first 60 words ideally. But again don’t keyword stuff.
Top Tip – article directories and search engines will punish you for ‘keyword stuffing’ – either your articles will not be accepted by the worthwhile directories and/or Google will not rank your article – Just don’t do it!
Step 3 – Use your main keyword within the body of the article but again NATURALLY, the copy must flow.
Also please bear in mind these tips are just as relevant to all your content writing – so when I talk about article marketing theses teips cvan be applied to so much more
Step 4 – Don’t waffle and write crappy content. You MUST add value. The reader needs to get a benefit from your content and remember the absolutely most important reason for article marketing is to get other website owners to use your content on their site – think back links again and again.
Step 5 – Be original & write from the heart getting your personality across. As human beings we are all unique with our own take on life, our own experiences etc – get the reader to engage with you. Become ‘known’ for delivering useful and unique content – don’t get lost in ‘me too’ land.
Step 6 – the final but most important one – do it, keep doing it, again and again and again. Go back to my introduction and read my little story again. And I tell you it works go to www.ezinearticles.com search for my name and you’ll see I have I think at last count 92 live articles. Some of them have been downloaded over 50 times and are spread all over the web.
So there you have it, my 6 point guide to article marketing success, I kid you not its an awesome internet marketing method that you simply must use, so I make no excuse for the fact I will be re-visiting article marketing again so watch out for further tips and hints on how to really use article marketing to skyrocket your online business, until then …..
regards
Tony
Owner: Steps To Dot Com Success.com
Email: stepstodotcomsuccess@gmail.com
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