At Duct Tape Marketing, we’ve always believed in the power of consistency, clarity, and continuous evolution—both in the marketing systems we create and how we grow as an organization. Today, we’re excited to share an important update about our leadership team and the future of Duct Tape Marketing.

After more than two decades as the founder and CEO of Duct Tape Marketing, John Jantsch is transitioning to the role of Chief Innovation Officer (CIO). In this role, he will focus on thought leadership, product development, and driving innovation across our programs and offerings.

Many of you know Sara Nay, who is stepping into the role of CEO. Sara has been with Duct Tape Marketing since 2010 and has been instrumental in our organization’s growth and success. From expanding the reach of our Fractional CMO methodology to leading the development of the Duct Tape Marketing Consultant Network, Sara has consistently demonstrated her passion for helping small businesses and marketing consultants thrive.

Why This Transition Matters

This leadership change is an exciting next step for Duct Tape Marketing. It aligns with our mission to empower small businesses and marketing consultants with practical, effective systems. Sara brings a deep understanding of our community and our methods and a clear vision for building on the foundation we’ve created together.

Meanwhile, John’s new role as CIO will allow him to focus on what he does best: exploring innovative strategies and developing resources that help our clients and certified consultants succeed in an ever-changing marketing landscape.

What Stays the Same

While leadership roles may shift, our commitment to our mission and community remains steadfast.

• The Duct Tape Marketing Consultant Network: With over 400 agencies certified in our Fractional CMO and Certified Marketing Manager programs, the network will continue to be at the heart of our work. We remain committed to supporting and growing this incredible group of marketing professionals.

• Practical Marketing Systems: Our proven, effective, and actionable marketing strategies will continue to drive results for the small businesses with which our agency has the good fortune to work.

• Ongoing Innovation: Under John’s guidance as CIO, we’ll keep pushing the boundaries of what’s possible, ensuring we remain a leader in small business marketing.

Looking Ahead

As Sara takes the reins as CEO, her focus will be on maintaining the consistency and clarity you’ve come to expect from Duct Tape Marketing while driving growth and creating new opportunities to serve our community. With John’s continued involvement as Chief Innovation Officer, we’re excited to see how the next chapter unfolds.

This transition isn’t just about change—it’s about evolution. It’s about ensuring that Duct Tape Marketing remains as strong, innovative, and impactful as ever.

Thank you for sharing this journey with us. We’re grateful for your trust, support, and partnership and are excited to continue helping small businesses and marketing professionals succeed.

Here’s to the bright future ahead,

The Duct Tape Marketing Team

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