Don't Make This "Rookie" Marketing Mistake - Start Internet Marketing Online

Hi There

Getting online the temptation is definately to try and sell “all things to all people” – just don’t do it. Why because it doesn’t work – Yes the internet has billions of visitors but you cannot afford to get lost in the crowd thats why we have Niche Marketing

Niche Marketing in a Nutshell

One of the most interesting parts of the internet world is niche marketing. Although there are different meanings of this word what we are talking about here is a specialized market. The world of retail provides us with a good example of what niche marketing is all about.

If you look at a large department store that has thousands of different items on sale under the same roof compared to a store like mamas and papas that have a smaller range of specialized or unique products under one roof you get an idea what we are talking about here. Niche marketing online works is the exact same way.

Niche marketing provides an excellent opportunity for a small company that doesn’t have what it takes to take on a bigger company. Having enough cash and manpower are two of the things that are a problem when you’re trying to compete at a larger company level. When you are involved in niche marketing your financial costs and workload are significantly reduced. If you’re starting in business this can be a great advantage.

The process is pretty simple here.

The first thing you need to do is some product research, then you look for who is searching for the product, then you find out where those people are hanging out in the internet community. Some examples of where people gather because of their interests are places like forums, newsgroups and mailing lists. All of these methods offer the users a means to share their thoughts in posts and to participate. If you want to find the person that you are looking to market to all you need to do is look for the place online that they are hanging out in. It’s as simple as that. All you have to do is casually enter the conversation and slip your product in at the end of the conversation.

Another option is to advertise on a highly targeted site that is relevant to your niche. Just make sure to do your background checks before you place your add. Make sure that the site you are using ties in with your business. It’s also important to get sites with good reputations that receive plenty of traffic.

The reason niche marketing is great is because you are not spending all your timetelling millions of people about thousands of your products but you are instead telling a more specific group of people about less products that they are more likely to buy. Less time is also spent on marketing, inventory and merchandising. You are instead, maximizing the potential of a smaller amount of stock that people are more likely to buy. It’s really is a win/win opportunity for the smaller business.

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