Crucial Tactics To Get Your Site Ranked By Google

Hi there

Using the RIGHT Keywords is vital, it really is and to find them you need to do research. You’ll be amazed you type a what you think is a really good search term, and it bombs, but then with a small tweak its spot on – that’s why you need to research them

You know that SEO works to get you listed at the top of Google’s search results. Doing so brings traffic to your website that’s obvious. You also know that all of this activity is centred on keywords.

How do you discover which keyword will bring you the most people?

Thankfully, there is a free tool to help you do that. It’s called the Google Keyword Tool. Just type into Google: keywordTool/External and a link will come up – its that simple.

Keyword Tools – Find Your Favoriate

Now I have to say I’ve used many different keyword tools over the years, some paid for and others that are also free, perhaps its just me but I’ve found some (no names mentioned) just too complicated and over whelming with data. Ok perhaps I’m just not techie enough but I thoroughly recommend you start off with the free Google one, I still use it more than any other – so just keep it simple! That’s my motto

Don’t Panic – It’s Just So Easy To Use

You can get as complicated as you want with this tool, but for our purposes here, I’m going to just give you an introduction on how to use it. Then, you should just get on the site and play around. You’ll learn a lot quickly!

Basically, it works by telling you how many people search on your keywords every month. It also gives you suggestions for other keywords you might want to use. When you’re finished using it, then you will know which keywords to use both on and off your website.

Where To Put Your Keywords

It’s important to make a note here about where to use these keywords. If you remember, being listed at the top of Google works in two ways. It depends on everything you do inside your website (on-page SEO) and everything you do outside your website (off-page SEO). Once you know the keywords you should target, you can begin including them in pages on your website. However, remember that Google works mostly based on what you’re doing outside your website. Whenever a link points back to one of your pages, make sure it has the same keywords in the anchor text.

Beginner’s Guide To Anchor Text

“What is anchor text?” you may ask. Well, it’s like this: You know that links can send you to other pages on the Internet when you click them, right? Did you ever notice that the words you click are different from the address of the page? “Anchor text” means the actual words you read and click on. You want that text to be the same as the keywords found on the web page it points to. Then, that particular web page is more likely to show up higher on Google’s results page when people search for that keyword.

How It All Comes Together

See how that works? The same keywords both inside and outside your website are sending Google the same message. That’s how Google knows to let people see your website at the top of their list. Don’t make all your links 100% the same keyword, though. Google can penalize you for that. Instead, mix it up with a few others and use the main keyword 80% of the time.

Keywords can get complicated and nobody agrees completely on how much to use and where. But as a general rule, diversify your keywords a little. Also, when selecting keywords, the Google Keyword Tool will show you the amount of competition. Try to choose keywords that have lots of searches but not much competition.

Well, that’s about it. I’ve given you all the basics on optimizing your site for Google. Stick to these basic principles . Then, you can learn some more advanced strategies to really send your site through the roof.

cheers

Tony

Owner: Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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