Hi there,

In the off-line world, as we all know  we have to pay for advertising.  Most advertising spend  goes into key publications where your potential customers are. Regular readers. However the beauty of search engine ads & social media ads for your internet marketing business is you are able to target your desired visitor far more precisely than in a print ad and thereby cut much of the normal off-line wastage.

Discover Facebook Ads – if you haven’t where have you been??

Paid search engine ads offer a way to get larger amounts of traffic more quickly.  It boosts your numbers quite significantly if done properly. Check out  these methods by visiting Google and Yahoo – both offer advertising programs that are simple and easy to follow but beware set your daily budgets very low to begin with, test and test again before increasing your budget – make sure you are getting a worthwhile return on your advertising investment – i.e. not only are you getting increased traffic but the right kind of traffic – use the ads to capture email addresses by offering a free report or book

Guys check this out:

My membership site is all about getting traffic and the amount of key training & coaching – go there and you’ll find some great tools and training to help with your traffic generation!

Don’t forget join my membership site its totally FREE – Yes I mean it totally FREE

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Search And You Will Find

The key to traffic on the Internet is to rank well in the search engines.  Whenever anybody wants to know about (or buy!) anything, what do they do?  They go to Google, Yahoo or another search engine and look for it.  They enter search terms these keywords are what you need to be ranking well for in whatever niche you are operating in so that after they hit the enter button, the search engine gives them the results which is where you need to be.  These results are listed by relevance, popularity and some other factors that are mysterious (the search engines closely guarded secrets).

You want your site on that front page.  That is what an internet marketing business is all about to get volume targeted traffic.There’s free methods for doing this, one being search engine optimization or SEO for short. Now there’s on & off site SEO – on site means in very basic terms that all you pages should have good, targeted keyword use and placement relevant to the content. Offsite is by promoting your site through forum and blog comments and posts, article writing and submission, press releases and video submission.

Paying for an advertisement is a short cut.  It may sound odd to pay for traffic.  After all, one of the great things about making money online is that you can build a successful Internet marketing business with almost no start-up costs.  But paying for ads on the major search engines will guarantee you a steady flow of traffic its then a case of converting that traffic into sales whether immediately or later on once they have joined your list.

 Paying For Ads And Profiting

Google have a number of different pricing packages.  One style is called pay per click or PPC.  This is where you are charged by the amount of traffic (clicks) that your ad gets.  Others will charge you according to how many times you like your ad to show up.  Again as I’ve already said test with a small daily budget. The real advantage of this type of advertising is the ability to target keywords and therefore niches, even very small ones therefore your advertising spend is very targeted and less wasteful than traditional off-line promotion.

Either way, make sure that your ad is fully keyword-optimized.  Its vital you do some keyword research before you choose the ones you’ll go for, and there are a number of free, easy-to-use tools for doing this.

Paying for ads will give your traffic numbers a boost, and the more visitors you have, the more sales you’re likely to get providing your keyword research is on target and the traffic your driving is specific to your niche & product.

to your success

Tony

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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