You’ve built up an email list and nurtured your relationship with them. Now it’s time to start making offers. You want to offer them products they’ll love because if you don’t, you may lose them. Most marketers understand they need to offer products that are relevant, valuable and useful to their list. Here are a […]
Category: Traffic Generation
The Google Dance – What It Is and How to Avoid It
You’ll often hear SEO experts talking about the Google dance and how it throws a wrench into their best-laid plans (in other words, search results). Google uses secret algorithms to decide which sites get found in searches. As SEO experts, we work to crack that code as much as possible, figure out which methods help […]
Keeping Your Readers Informed through Content Curation
Content curation is a term used to refer to pulling together content from various sources and presenting it to the reader. In other words, you’re taking other people’s content and putting it together in one place for your target market. Sounds easy, doesn’t it? After all, you don’t have to create the content yourself. Content […]
The Science Of Split Testing – Testing Your Sites To Increase Your Conversions
Split testing is something that’s really simple but can also get complicated. It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better. When you find out which one performs better, you know what you need to change to increase your […]
Tips on Making the Most of Google Hangouts
When Google Plus came out a couple of years ago, people weren’t terribly excited about it. Although it was supposed to go up against Facebook and Twitter and give them a run for their money, it didn’t offer too much that those social media networks didn’t. One unique feature, however, that’s definitely worth getting excited […]