How to Beat Procrastination

Procrastination is the enemy of marketers and freelancers because you have no time clock, no boss, and no obligation to work. You’re on your own and you’re only accountable to yourself. When the temptation to procrastinate strikes, the only line of defence is you. Here are some ideas I’ve used before that have helped me […]

The Science Of Split Testing – Testing Your Sites To Increase Your Conversions

Split testing is something that’s really simple but can also get complicated.  It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better.  When you find out which one performs better, you know what you need to change to increase your […]