List Building – How to Write and Schedule Your Messages

List building is about much more than just getting a huge list of names and emails. You’ve got to nurture your list in order to make your subscribers responsive. Responsiveness is the key because if they don’t reply to your offers, you still end up getting nothing out of it. Now for me if I […]

Common Enemy Marketing and Why It Works

Everybody likes to have an enemy. When you have an enemy, it gives you something to rally together and fight against. Governments have used this as a means of mass control for centuries. When we all hate somebody together, it makes us work together to fight them. You always see the most patriotism when there’s […]

Laser Target Your Market

Every business wants lots of sales so it makes sense to try to appeal to everyone. But unfortunately, that’s not what works. You can’t make everyone happy. More often than not, when you appeal to everyone, you appeal to no one. Your message gets bland and diluted. On the other hand, when you get as […]

My Top Tips On Building A Relationship With Your List

When it comes to effective email marketing, getting them to sign up is only the beginning.  If you’ve got a list of thousands who don’t buy from you, it’s meaningless.  That’s why it’s so important to build a good relationship with your list.  If you can do this, they’ll buy from you each time you […]

How to Create a Video Series

We all know that videos are great for selling anything. They work well as entry points to lead prospects into your sales funnel (videos on YouTube, social media, etc.). They’re also great for making a series that teaches your audience how to do something. There are several ways you can use a video series. First […]