You’ve built up an email list and nurtured your relationship with them. Now it’s time to start making offers. You want to offer them products they’ll love because if you don’t, you may lose them. Most marketers understand they need to offer products that are relevant, valuable and useful to their list. Here are a […]
Category: Internet Marketing
The Sales Funnel and How It Works
In any type of business, the sales funnel is what leads customers from the initial contact to the purchase. At each stage as they pass through the funnel they’re qualified. Those that aren’t qualified leave. At the end, you have only qualified buyers ready to purchase your product or service.
The Google Dance – What It Is and How to Avoid It
You’ll often hear SEO experts talking about the Google dance and how it throws a wrench into their best-laid plans (in other words, search results). Google uses secret algorithms to decide which sites get found in searches. As SEO experts, we work to crack that code as much as possible, figure out which methods help […]
Getting in Tune with Your Natural Energy Cycles
Whether you realize it or not, there’s an ebb and flow to you energy throughout the day. You probably feel like you’re sluggish after lunch or you work best at around 10 in the morning. For each person it’s different. If you can discover your energy cycles and work with rather than against them, you […]
Keeping Your Readers Informed through Content Curation
Content curation is a term used to refer to pulling together content from various sources and presenting it to the reader. In other words, you’re taking other people’s content and putting it together in one place for your target market. Sounds easy, doesn’t it? After all, you don’t have to create the content yourself. Content […]