Using Your Blog for Market Research

Blogging offers so many benefits. You get to communicate regularly with your audience, drive more traffic to your site, and establish yourself as an expert online through your writing. One more thing that people often don’t realize is that your blog gives you valuable insights into how your target market thinks and feels. People forget […]

A Picture Says a Thousand Words – Photo Sharing Apps

At the time of writing, photo sharing apps are the hottest thing that’s happened since email. The fastest growing site is Instagram (owned by Facebook), which just a few short months ago people were scoffing at. But as it turns out, everybody in every market loves taking pictures, editing them to perfection, and sharing them […]

“Do Not Track” and What It Means for Online Marketers

These days, Internet privacy is all the rage. One of the rising trends is ‘Do Not Track.’ This means giving Internet users the option of preventing websites from tracking their surfing behaviour. The Federal Trade Commission is getting into the act with Do Not Track and Microsoft’s new version of Internet Explorer was going to […]

How to Benefit from Google’s Algorithm Updates

Hi there hands up those of you who’ve been hit by the latest Google Update? Okay now be honest most of us have been in some shape or form if only for a small period of time. Frustrating as it is there are Key Pointers that you really should be doing to reduce the impact […]

Why Your Squeeze Page Needs a Blog

A squeeze page (or landing page) is a static page. It serves one purpose – to sell a product. The page is simple and clean, and the layout leads the visitor straight to the bottom, where they’re urged to take action and buy. What most people don’t realize is that there are some serious benefits […]