Hi There

You need in your sales copy to understand the basic psychology behind ther human emotion

• Emotion – people buy with their hearts, not their minds
• Logic – how we use our mind to justify what we want to do emotionally

You need to take advantage to transform prospective buyers into “sold” consumers time after time after time.  Because as important as the quality of your product/service is to your success, it’s understanding SALES Psychology

 Aren’t Today’s Consumers “Wise” To Sales Psychology ?

One thing that psychologists will tell you is that there’s a big difference between what you know in your mind and what you feel in your heart.    Despite all consumers know about how advertising and marketing works…despite all the built-in sales resistance they’ve developed over a lifetime…despite KNOWING that a salesman’s job is to convince us to do what’s good for him (buy the product)…

Despite everything we know:

We are all

more susceptible to persuasion than we think

 The essence of marketing is helping prospects make the right decisions — the decision to buy from YOU.  If you can get a handle on the emotional reasons your customers use to justify their decisions, then you can push those emotional hot buttons in all your printed materials, advertisements, and presentations, as well as in your face-to-face meetings and on your website.

Hearts and Minds

Are you marketing to your prospects hearts or to their minds? If your marketing materials and presentations lead with a presentation of your product’s features and/or your own credentials, you’ve lost before you’ve even begun.

Why?  Because…

BENEFITS appeal to EMOTIONS

FEATURES appeal to LOGIC

LOGIC JUSTIFIES EMOTION and EMOTIONS DRIVE SALES

Understand and follow these principles:

 How to create the “gotta have it” feeling in consumers

• How to melt away sales resistance
• How to tap into the “primal” buying emotions
• How to instantly establish rapport
• How to ‘force’ consumers to obey your hidden ‘sales push’ without resistance
• How to use “sex appeal” to generate buying frenzies
• How to infuse “proof power” into your sales letters to transform them into magnetic sales message that rack up the profits and bring in the bucks
• How to arouse your prospects inner buying drives
• How to influence your prospect’s mind to trust you and believe your information
• How to bypass your prospects’ conscious and “hypnotize” their subconscious

So there we have it

 Tony 

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