All good marketing tells a story. It’s this story even more than the products and their benefits that loyal customers love. Like a thriller novel where you can’t stop turning the page to get to the conclusion, your audience stays tuned in and your message hits them hard. Marketing tells a story, but how? Let’s […]
Author: Tony Phelps
The Science Of Split Testing – Testing Your Sites To Increase Your Conversions
Split testing is something that’s really simple but can also get complicated. It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better. When you find out which one performs better, you know what you need to change to increase your […]
Reputation Crisis Prevention – Managing Your Social Media Privacy Settings
Hopefully it hasn’t happened to you – an embarrassing or inappropriate private message somehow ends up visible to everybody on social media. Social media is essential for building a reputation online but it’s scary. It just takes one social media gaffe to wreck that reputation you worked so hard to build. Just ask any one […]
How to Write a Tight, Focused EBook
EBooks are digital products that are usually in the form of a PDF file that your readers can download. With the popularity of Amazon’s Kindle reader today, they’re even more profitable. You can pump out title after title that shows your expertise in your niche and build quite a little empire. They can be sold […]
Tips on Making the Most of Google Hangouts
When Google Plus came out a couple of years ago, people weren’t terribly excited about it. Although it was supposed to go up against Facebook and Twitter and give them a run for their money, it didn’t offer too much that those social media networks didn’t. One unique feature, however, that’s definitely worth getting excited […]