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Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected. […]

7 Steps to Small Business Marketing Success – Episode 3
7 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, […]

7 Steps to Small Business Marketing Success – Episode 4
7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and […]

The Back Half of the Hourglass Is Where Your Best Growth Lives
The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust, […]
