I hope all is going well . Today I want to talk about reviews. Reviews are a powerful way to sell affiliate products and they’re easy to do.
Do you know why reviews work so well to sell affiliate products? It’s because a review is the new ‘word of mouth.’ When somebody is shopping online for something that will improve their life, they want to hear about it from someone else. It lends the product ‘social proof’ and also gives them a clear idea of what to expect. If you can’t ask a friend who’s used the product before, you can at least read reviews.
Keep It Real
The important thing to keep in mind about reviews is that they pre-sell the product; they don’t sell it. The sales page you’re sending them to will sell the product. Your job is to pre-sell, and that means no hype. Just tell them about the product.
Split testing has shown that people respond better to reviews that are not blatantly promoting the product. If you write a review that’s total sales hype, it will turn off your prospects. They’re not ready to be sold to. They’re still shopping around and gathering information.
One thing this means is that you should mention honest negatives along with the positive features and benefits. It may seem counterintuitive; after all, why would you mention something bad about the product? But it works.
cheers
Tony
Owner: Steps To Dot Com Success.com
Email: stepstodotcomsuccess@gmail.com
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