Hi there

Here’s just a couple of tips for writing content to try and get your readers to engage, because lets face it there’s a lot of crappy content out there and you’ve got to compete and make it work, so I hope these 2 tips help a bit

Benefits, Not Features

If you’re describing a product, you might be tempted to talk about its features.  Maybe it’s a camera that has a high-spec lens.  Maybe it’s an SEO service you’re offering where you have insider contacts with major websites.  These are great features, but what you should focus on is the benefits for them.

In other words, this lens will help them shoot farther with greater resolution, or it’ll make taking pictures easier.  Your services will get their website at the top of the SERPs.  You should mention features, but don’t forget to tell your prospects how these features translate into benefits that make their lives better.

Push Their Buttons

Ad copy is all about identifying and pushing emotional hot buttons.  You should appeal to their emotional and not practical side.  For example, a middle-aged man doesn’t buy a sports car because it’s the fastest car on the road; he buys it because he wants other people (most likely, younger women!) to see him driving it.  A good car salesman understands the real reasons we want sports cars.

Likewise, you should know your target market well enough to understand their real reasons for buying your product, and sell that to them instead.

cheers

Tony

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Owner:  Steps To Dot Com Success.com

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