Hello

Now I’m going to let you into a little secret here,  I use PLR products all the time, but with a twist, which I’ll come onto later, so settle down with a coffee and read on to see how PLR products can make you money online.

So What Does PLR Stand For?

PLR stands for ‘private label rights.’ These are pre-written articles, Ebooks, Special reports, audio/Mp3 downloads in your niche that you buy in packs.  They’re resold over and over again, and anybody can use them for anything.  What the term PLR means is that the writer has given you certain rights to use the product.

What’s the big advantage?

PLR can be cheap as hell.  And often, even at such a low price, it’s very high quality.  Established web content writers offer their own online PLR stores where they’re constantly adding new content in new niches.  It’s a smorgasbord for marketers who are tired of writing or outsourcing their content creation.

The only downside is that Google hates PLR.  If you’ve bought a PLR pack from a good writer, you can be sure that lots of other folks have too.  This means you’re all putting the same content on your sites, blogs, article directories and so on.

Now Here’s My Little Secret!

There’s a very simple way to make PLR work for you and make it original.  You can do a little tweaking, editing or repurposing, and you’ve got whole new content for a fraction of the price!  Here’s how you make that PLR original.

And Here’s The Secret – Rewrite It

The most common way to use PLR is to rewrite it.  It’s not really enough to just tweak the title or the first paragraph.  The Google duplicate penalty is just a myth so many Internet marketers reckon but why risk it? Anyway you should give it a good level of rewrite.  There are several ways to do this; one is to have it-rewritten line-by-line.  Another is to cut it up and rearrange it so it’s totally original.

You can also use it as the basis of your article’s research.  For example, if you’ve got a PLR article with tips, you can turn each of those tips into its own blog post or maybe even article if you can get creative with it.

Another way you can make it original is by plugging it into a template.  If you have an article that’s ‘6 Facts About Tummy Tucks,’ you can turn all of those facts into opposites, and now you’ve got ‘6 Myths About Tummy Tucks.’  Turn your tips into common mistakes, and turn benefits articles into pros and cons.

Put It All Together

Google likes longer articles.  Take a couple of your PLR articles and turn them into one big one.  Now you’ve got a nice juicy 1,200-word article instead of 3 quick 400 worders!  This takes just a little bit of tweaking.

You can even take it one step further and put together an e-Book out of all of your PLR.  Just arrange it in a logical order, create a contents page, and slap an introduction on it.  This is how lots of people create their information products.  Just be careful if you’re publishing on Amazon’s Kindle because they’re cracking down on PLR.

Repurpose It

One of the best things you can do is to repurpose your PLR.  This means taking the written content and turning it into something entirely different.  For example, use your articles as scripts and make videos out of them.  This presents the information in a totally new way, and you can use YouTube to get traffic to your site.

The same goes for audio files.  You can turn your articles into a podcast.  Instead of just reading them, you can use them as outlines, or talking points for an interview.

There’s so much you can do with PLR content and this is really just the tip of the iceberg.  Basically, it’s not enough to just buy them and use them as-is.  PLR offers quick, ready-to-use content that’s ridiculously cheap, but you’ve still got to tweak it a bit to make it original.

Now, get out there and get shopping for content!  Next time, we’ll start talking about outsourcing and how to do it effectively.  It’s a major step in the growth of your online business.

To your success!

Tony

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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